DMG Co. Share Why Small Business Owners Should be Optimistic About 2016

    PROVIDENCE, RI, January 23, 2016 /24-7PressRelease/ -- It's a new year and often with it comes a cautious view of the economic growth for the upcoming months. Small businesses often entail high rates of failure, low levels of stability and are vulnerable to market fluctuations and new competition, so it's hardly surprising that most new business owners are at least somewhat nervous about their latest ventures heading into a new year. The postulations made at the beginning of the year can have a significant impact on small businesses, with errant assumptions often lying at the root of failure.

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However, according to a survey conducted by small business lending platform Credibily, 73 percent of small business owners are actually very optimistic heading into 2016 (Huffington Post, 2016). This is especially the case for those operating in the technology industry, with 78 percent of owners expecting growth and success in the upcoming year. DMG Co weren't surprised by the survey results, and believes that there has been a resurgence of optimism for 2016. Here the firm outline why there are reasons for small business owners to be optimistic about the months ahead:

Greater flexibility
Thanks to the progression of social and digital technology, DMG Co. believes that today's business owners have more options available to them when starting up a business. For example, it's possible to create and develop an app that is manageable from the living room of one's home. This flexibility of ownership has created business opportunities for more people - such as new parents or those with limited finances - to feasibly manage their own business (Huffington Post, 2016).

Local business emphasis from Google and Facebook.
Startups and SMEs with a physical address could achieve significant brand awareness benefits by using the free local business tools offered by Google and Facebook. DMG Co. state that a Google Local listing, for example, can be hugely beneficial to SMEs as it allows smaller businesses to compete with larger SEO budgets on search engine results pages through locale relevance. DMG Co. believes that the continued support of these major tech players means that local businesses, which are usually small businesses, have more resources than ever before (Huffington Post, 2016).

Marketing tools keep on expanding.
DMG Co. have suggested that many forms of mainstream marketing and advertising ventures can be prohibitively expensive and out of reach for small-medium sized businesses. However, the firm states that the sheer number of free marketing resources available to business owners nowadays is simply staggering. There are seemingly endless forms of guidance through blogs, white papers, free e-books, dashboards, apps, and YouTube videos on how to make various business processes easier. The firm use these tools as aids to motivate their growing team and encourage other small businesses to do the same. DMG Co. claims that using direct forms of marketing are also extremely cost effective for any type of business no matter their size due to the easy of measuring results.

DMG Co. are optimistic for 2016, and plan on creating new strategies designed to take advantage of the increased progression of the marketing industry. DMG Co. are a results-orientated outsourced sales and marketing firm that place a great amount of faith in the startup-focused economic climate of today - citing the rich opportunities born out of the aforementioned advance of technology in allowing business owners to build something truly capable of thriving.

Source
http://www.huffingtonpost.com/larry-alton/why-small-business-owners_1_b_8970662.html

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