Introducing Business Analytics For The Non-Technical Exec

    SACRAMENTO, CA, January 24, 2016 /24-7PressRelease/ -- In 2016, small and medium sized business owners know that they need to understand what their data is telling them -- but they don't necessarily have the right tools to interpret that data. While some companies are stuck relying on their IT departments (who are busy with other tasks) for data analysis, others aren't even big enough yet to have IT departments. As a result, they're stuck spending thousands of dollars on data analysis.

Considering the fact that most executives are do-it-themselves men and women, this isn't the greatest option. That's where Ataira Analytics, a new business intelligence site, comes in. Ataira Analytics offers business intelligence without the traditional IT infrastructure, software, and resource costs that are usually required. They take a company's data and transform it into best practice metrics based on industry standards and they also compare each company against aggregate industry trends, so the executive can know exactly where they stand.

Ataira Analytics also cuts out the middle man of an IT department by allowing executives to upload their own data from wherever it's located in order to create beautiful performance-based dashboards and reports using the Microsoft tools that they're already familiar with. And all of that comes in at thousands of dollars less than any service offered by Ataira Analytics' competitors.

"It's incredibly exciting to be able to deliver value to our customers and see real performance improvement in their business," Ataira Analytics founder Daniel Beebe says. "The success is in focusing on addressing our customers business challenges by offering reasonable pricing, quick setup and training, full development and administrative control over the site, industry standard reporting and best practices, all without the need for their IT department. We've brought robust business intelligence to those that need it the most and who can least afford the big enterprise BI platforms, it's satisfying to know that you can have such an enormous positive impact."

Ataira Analytics helps small to medium sized businesses and departments derive value from their data without the traditional IT infrastructure, software and resource costs through cloud based self-service business intelligence work sites. Managed data and performance based reporting deliver best practice metrics by process and industry to compare against aggregate industry trends.

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