"Exceed Customer Expectations at All Times" States Nuhi Shahin at Zengo & Co

    CHICAGO, IL, January 30, 2016 /24-7PressRelease/ -- In an attempt to keep operating costs down many companies have pursued standardizing as much of their customer service as possible, meaning that they are at risk of becoming to mechanistic in their service delivery. Zengo & Co. believe that a good business model will strive to achieve a high level of what they call 'effective efficiency' - the notion of delivering the right service for the right customer, whilst also remaining cost effective.

About Zengo & Co.: http://www.zengoandco.com/about-us/

However, the firm argues that many businesses try and get away with being average, but an ordinary business produces ordinary results. Zengo & Co. state that businesses who continue to exceed customer expectations create loyal, repeat purchasing customers who are likely to distribute positive awareness for the brand and enhance the overall brand image. Indeed, the firm believes that a quality customer experience is likely to produce lifelong customers and a steady stream of revenue for the business.

Zengo & Co. also argue that it is more important than ever to exceed customer expectations thanks to the progression of social media and the general advance of digital platforms on the internet. Unhappy customers now have the ability to produce endless amounts of negative content, exposed to a potentially global audience. Zengo & Co.'s Managing Director Nuhi Shahin believes that this could significantly impact other consumer's perceptions of the brand as he claims, "Exceeding customer expectations is a vital process of increasing the likelihood of receiving positive brand discussion online."

Alongside the advancement of social media is the increasing trend of consumer preference to purchasing online. Zengo & Co. suggest that this is due to the fact the internet offers greater flexibility and an enormous amount of choice in comparison to shopping offline. Consequently, companies are pumping out masses of content on hugely enticing websites, but Zengo & Co. believe that that has increased the requirement for good online support as well as traditional offline support for those customers who need or want it. The firm maintains that in addition to attractive advertising and marketing processes the organisation must continue to ensure that they put the customer first. All key promotional messages, systems and procedures must be tailored to suit customer expectations.

Indeed, customers are attracted to brands they feel are listening and adapting to them, as well as brands that offer enjoyable shopping moments and memories. Zengo & Co. exceeds customer expectations for their clients by delivering a personalized, emotional experience that is orchestrated to ensure that the customer is fully understood. The firm believes that when a business understands a customer's emotional expectations then it can design an emotionally based experience - one that the consumer is more likely to remember and spread awareness of positively online. Zengo & Co are a Chicago based direct marketing firm that specialize in these personalized forms of marketing that enables them to generate and acquire high quality leads and customers for their clients.

Source: http://www.marketingdonut.co.uk/marketing/customer-care/customer-service/the-importance-of-exceeding-customer-expectations

Zengo & Co. specialize in high quality results through personalized marketing. For more information Follow @ZengoAndCo on Twitter and Like them on Facebook.

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