Amazon Account Managers, Buy Box Experts, Publish 1P vs 3P Branding Guidelines

    SALT LAKE CITY, UT, February 10, 2016 /24-7PressRelease/ -- Amazon is a complex marketplace. Online retailers desiring to control their own brand, but leverage the consumer reach that Amazon offers are forced to face a tough decision. Do they sell wholesale to Amazon ("1P") or do they sell directly to Amazon's customers through Amazon ("3P")? That's the question that Amazon consultants, Buy Box Experts, addresses in their latest, well-received publication regarding Amazon Vendor Central versus Amazon Seller Central.

Buy Box Experts, is a collection of Amazon manufacturers representatives that offer marketplace consulting focused on Amazon branding guidelines. With a goal of helping retailers sell more products on Amazon, Buy Box Experts released their nearly 3,000-word publication on the pros and cons of 1P versus 3P. The detailed article was met with a glowing reception and was quickly syndicated to major industry publications, including WebRetailer.

What is 1P versus 3P?

Brand owners have to make a critical choice when entering the Amazon marketplace. Do they sell via 1P or 3P?

- 1P: Sell first-party, wholesale, directly to Amazon Retail, using the Vendor Central interface.
- 3P: Sell third-party to consumers through the Amazon marketplace using the Seller Central interface (whether the brand sets up its own 3P seller account, or works with partner 3P sellers focused on branding for them).

Co-Founder of Buy Box Experts, James Thomson comments on his acclaimed publication. "We are seeing a significant move towards brands either setting up their own third-party seller accounts or working with sophisticated third-party sellers who will manage the company's brand equity, and Amazon product feeds. This initiative respects pricing and ensures constant availability of product through the Fulfillment by Amazon program."

Amazon's customer reach is undeniable. Buy Box Experts' publication intends to help brand owners that focus on working within the Amazon marketplace. Brand owners have to decide between Amazon telling the brand that Amazon will grow the brand's sales and respect any minimum advertised pricing policy, or the resellers telling them that they can add the company's product selection to a large catalog but may not offer much more than distribution support.

Brand owners worry about balancing selling on Amazon and selling on their own website; understandably concerned about cannibalizing their own sales. Even in the case of some decreased sales, Amazon can counterbalance what they cannibalize by now exposing a brand to more than 160+ million US customers. Tough decisions for brand owners, indeed. These are questions that Buy Box Experts address in their publication, available for review here.

The Buy Box Experts team applies decades of e-commerce experience to successfully manage client marketplace accounts. Their account managers specialize in combining an understanding of client business fundamentals and in-depth expertise in the Amazon Marketplace, including A+ content detail pages, Amazon product SEO, and map enforcement. To learn more about their latest publication or to learn more about their services, visit BuyBoxExperts.com or call 801-900-4723.

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