1st Line Global Investigate the Winners of Advertising on Super Bowl Sunday

    WEST PALM BEACH, FL, February 15, 2016 /24-7PressRelease/ -- 1st Line Global have asked if the hefty price tag for advertising during the event is really worth it.

Without question the Super Bowl has become a global phenomenon, and it is no longer just American households that stop everything in order to enjoy a Sunday of football and impressive entertainment. Over the last few years the Super Bowl has been attracting a wide audience across the globe, with people in Europe and the UK staying up to the early hours in order to catch the game and experience this mainstay of American Culture. However, whilst many tune in for the football, for a growing number of viewers the adverts are the highlight of the Super Bowl, and more and more brands are realizing this. Debuting a range of hilarious, unpredictable and most importantly unique advertising campaigns, the Super Bowl has become synonymous with creativity and offers brands a platform from which to wow their audiences with their most daring ideas.

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Sales and marketing firm 1st Line Global have reviewed this year's advertising campaigns, and shared some of their highlights:

T-Mobile "Drop the Balls"

This advert cleverly featured Steve Harvey who famously announced the wrong winner in the Miss Universe contest last year. In this ad Harvey poked fun at his mistake by admitting to some other fictional mistakes. 1st Line Global believes the human element of this advert made it great. "Everyone makes mistakes, and by addressing this and using humor T-Mobile broke down barriers and connected with their audience, which is tough in a 30-second time frame," stated 1st Line
Global

Hyundai

Again using humor, Hyundai promoted the new features in their latest range of cars through a series of ads scattered through the Super Bowl. Enlisting the help of global megastars Ryan Reynolds and Kevin Hart these adverts had an epic, blockbuster feel and offered audiences a storyline which was easy to follow and had a strong payoff or punchline.

Honda "A New Truck to Love"

Making the world unanimously go 'awww' this offering from Honda aimed to promote their latest truck's impressive sound system, through the medium of sheep singing Queen's hit 'Somebody to Love'. 1st Line Global believes that as well as showcasing the brand's softer side, this ad was a hit with audiences due to its humor and almost viral nature.

Whilst these adverts impressed, 1ST Line Global are keen to point out that this level of exposure does not come cheap. The price for a 30-second advertising slot during the Super Bowl has risen steadily over the years, in direct alignment with audience growth. This year brands were queuing up to invest a whopping $5 million in securing advertising during the Super Bowl. Whilst many are happy to part with this extreme sum as they are almost guaranteed an audience of over 10 million, 1st Line Global are unsure whether this overall investment is worth it. 30 seconds is rarely long enough to form meaningful connections with consumers, and limits the opportunity to garner an emotional response. The firm also feel that whilst many Super Bowl adverts can often gain notoriety for their content, the brand responsible for these campaigns is often forgotten which can render each advertisement almost useless.

The firm is eager for big brands to invest in other forms of marketing if they are to take the global market by storm. Through face-to-face customer communication, the firm believe brands can form deeper connections with their audience and create a lasting impression at a fraction of the cost.

1st Line Global provide the resources and expertise for clients to tap into in order to help drive sales, raise brand awareness and increase revenue.

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