LIFESMART to Launch New Indoor and Outdoor Home Comfort Products at the Housewares Show

    PLANO, TX, February 18, 2016 /24-7PressRelease/ -- LIFESMART is launching several new extensions of its home comfort product lines at the upcoming Housewares Show in March (Booth # 13353) to further bolster its position as "The Smart Choice for Comfort". The new offerings on display at the show will include an expanded line of media center electric fireplaces, an innovative portable evaporative cooling product (the EZcool), and a new line of garage heater products. LIFESMART is also rolling out innovative new point-of-purchase retail marketing solutions for its industry leading direct-to-consumer hot tub brand, and an innovative new home safety product called the Safe-T-Stool.

The company has partnered with furniture designers and leading retailers to bring new fireplace designs and finishes to market that will complement today's home decor trends and appeal to households across the country. LIFESMART'S entire line of media center and mantel fireplaces incorporate it's proprietary Northern Lights FX firebox, which delivers the most realistic flame effect, customizable light colors, firebox media inserts, and a built in infrared heater to provide a comfortable heat that won't dry out the air. According to LIFESMART'S President, Mike Dolder, "Our new fireplace designs and finishes have been very well received by our retail partners in all channels, and our innovative Northern Lights FX firebox has truly raised the bar on the visual appeal and customizability of our fireplace line."

The company is also bringing an innovative new portable evaporative cooler (the LIFESMART EZcool) to market to complement its core business in space heaters and fireplaces. The EZcool takes the science of precision water atomization to the next level and has been shown in independent lab tests to reduce air temperature up to 6 times more than leading pad-type evaporative coolers. The EZcool is also fully portable and versatile for a wide range of outdoor and indoor applications and is very easy to set up and use. LIFESMART will be offering a single and a dual port version of its EZcool product via its on-line and TV shopping retail partners as well as in leading retail stores in 2016.

LIFESMART is building upon its leading position in indoor space heaters to launch a new line of Garage Heater products at the Housewares Show. The line-up will include seven models ranging from a 12,000 BTU entry level heater up to a 34,000 BTU model for larger garages. The new line will incorporate premium features not found on competing products, including a premium diamond-plate cabinet and digital control panel with remote control. These products will be offered both online and through select retail partners in 2016.

LIFESMART is enhancing its market leading direct-to-consumer hot tub program with the introduction of new in-store marketing solutions that drive consumer awareness and purchase conversion for its retail partners. The innovative program combines robust on-line content with coordinated in-store POP to drive incremental sales for its retail partners with minimal floor space commitment and no inventory investment. LIFESMART will be displaying examples of its new small footprint hot tub merchandising solutions at the Housewares Show.

The company is expanding into innovative home safety products to complement its home comfort products with the introduction of the Safe-T-Stool. The Safe-T-Stool is a patented step stool that is designed not to tip over, not to slip, and not to collapse under heavy loads (it supports an astonishing 500 lbs!). It also doubles as a convenient tote and is proudly made in the USA.

LIFESMART (formerly Source Network Sales and Marketing) is a leading provider of infrared heaters, electric fireplaces, evaporative coolers, air purifiers, saunas and spas in North America, with headquarters in Plano, Texas. LIFESMART products are widely distributed through big box retailers, mass merchandisers, on-line retailers, cable shopping networks, and specialty retailers. For more information on LIFESMART products and brands, visit www.lifesmartproducts.com

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