Do Customer Loyalty Cards Actually Drive Sales? Asks DMG Co.

    PROVIDENCE, RI, February 21, 2016 /24-7PressRelease/ -- Customer Loyalty cards are becoming increasingly popular amongst brands as a way of recognizing and rewarding loyal customers of a brand. The schemes often involve consumers collecting stamps every time they use the card, or more updated versions can just scan the card to collect loyalty points. By building up the stamps or points and reaching a certain amount, consumers can exchange these points for something in store.

There are 3.3 billion loyalty schemes in the US alone and 76% of those who use the schemes believe that loyalty programs are part of their relationships with brands. DMG Co. understands the effectiveness of loyalty cards and point out that it is 6-7 times more expensive to acquire a new customer than it is to keep one. Therefore, the firm say that rewarding existing customers for their loyalty to the brand often generates increased sales. 75% of companies who offer loyalty cards generate a high return on investment, increasing customer retention rates by 5% and increases profit up to 95%. DMG Co. also highlights how 83% of consumers agree that customer loyalty programmes make them more likely to continue doing business with a company.

DMG Co. believe that loyalty cards can provide huge value to a business by offering rewards for both spending and leaving reviews. The firm say that this can encourage consumers to spend more money with a brand and also leave positive feedback, which will help to build the business' reputation and in turn capture more customers.

About DMG Co.: http://www.dmgco.com

DMG Co. are personalized marketing specialists based in Rhode Island. The firm works on behalf of their clients' brands to offer a unique and personalized marketing service to consumers. By connecting with consumers on a face-to-face basis the firm are able to establish long-lasting and personal business relationships between brand and consumer which often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

DMG Co. states that customer loyalty cards can be a great way to engage consumers and keep them wanting more. The firm says, "By showing consumers that you value their custom and by offering them something of value in return, it will evoke positive feelings in consumers that they associate with your brand. As a result, turning them into loyal customers who provide real value to the company." DMG Co. delivers a similar approach using their direct marketing methods where they show consumers that they value their loyalty.

Source: http://www.business2community.com/loyalty-marketing/7-ways-drive-value-customer-loyalty-program-infographic-01448945#kcC3x4CYJmqFEV8s.97

DMG Co. is an outsourced sales and marketing firm. Contrary to popular belief, outsourcing has been around dating back to the industrial revolution. In more recent times, outsourcing has become more prevalent as the economy recedes. DMG Co. is at the forefront of this prevalence. DMG utilizes a variety of mediums to represent your brand professionally while ensuring the value of a handshake.

For more information follow @DMGCompany on Twitter and 'like' them on Facebook.

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