Jewelry Retailer Launches First Ever Used Approach to Attract Millennials

    LIGHTHOUSE POINT, FL, February 25, 2016 /24-7PressRelease/ -- The latest strategic plan at J.R. Dunn Jewelers in Lighthouse Point, FL points the luxury jewelry retailer in a new direction. In an effort to reach millennials who are in the beginning stages of shopping for an engagement ring, the multi-generational business is utilizing aggregated "shoppable" social feeds from customers and bridal brands - a first in the industry - speaking to this generation in a format that is second nature to them.

Shoppers are able to see the hottest engagement rings on real people in photographs, curated by J.R. Dunn Jewelers, in a recently launched social hub which can be seen here. Bridal designers include Tacori, Verragio, Simon G., Scott Kay, Forevermark, Gabriel & Co., and Ritani. Opportunities to shop and request information or connect with a J.R. Dunn Jewelers Engagement Ring Specialist are available. Favorite engagement rings, and the shopping page itself, can be shared on Twitter, Pinterest, Facebook, Google+ and Tumblr.

"We felt that this was a way we could introduce clients to our brand without delivering them directly to a page with rings on a white background which is a hardcore eCommerce shopping experience," said Sean Dunn, co-owner of J.R. Dunn Jewelers. "We wanted to provide them with something useful, where they can enjoy browsing and get ideas before the head out to shop in-store. The approach allows us to introduce ourselves a little earlier in the buying process, and that's a good thing. The rings and images shown have received thousands of likes on the brand's social pages, so we are optimistic that the imagery will be very engaging and well-received by soon-to-be-brides."

J.R. Dunn Jewelers has coined a hashtag specifically for the approach: #MyRingspiration. The company hopes the new social hub will help many couples find the perfect ring; one where they'll say "I love this ring, it's #myringspiration."

The cutting-edge jeweler plans to launch several more curated social hubs in the coming weeks. Jewelry brands interest in being part of this evolutionary process can reach out to Kara Mangiere at J.R. Dunn Jewelers, 866-3625787 ext. 1014.

Family-owned-and-operated J.R. Dunn Jewelers was established in 1969. Today, three generations work side-by side, bringing together the best in South Florida jewelry selection. Clients from Miami to West Palm Beach look to J.R. Dunn Jewelers for the best in bridal and designer jewelry, including custom creations from an award-winning on-site designer, as well as Swiss watches. The 8,000-square-foot showroom in Lighthouse Point, FL offers five GIA-certified diamond experts on-staff, a Swiss watch repair center and the highest customer service in the industry. A decade-old thriving eCommerce business serves online shoppers around the country and around the world. The business was recognized as the 2015 LUXURY Retailer of the Year.

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