Atlanta-Based Smith Douglas Homes Announces Division President in Raleigh

    RALEIGH, NC, February 29, 2016 /24-7PressRelease/ -- Smith Douglas Homes, the largest privately owned builder in Atlanta, has been ramping up its operations in the Raleigh market, and has now announced that Joel Geniesse will head up the operations there.

Joel Geniesse has been in the homebuilding industry for 17 years. He earned his B.S. in Construction Management from East Carolina University and then began working as an Estimator. He then worked his way up the home building ladder, holding multiple positions including Assistant Builder, Builder, Project Manager and Director of Purchasing. He was most recently the Vice President of Operations for Ashton Woods Homes in Raleigh, prior to joining the Smith Douglas team as the Division President.

His building experience includes fast pace town home communities where he closed upwards of 30 homes per month, to high-end semi-custom homes and four-story stacked flat condominiums. His overall experience has allowed him to place significant attention on increasing company revenue and customer satisfaction while lowering costs and increasing efficiency - making him a great fit for Smith Douglas Homes.

"Making a name for yourself in a new and highly competitive market is a challenge," says Charles Schetter, CEO of Smith Douglas Homes. "But we are certain that Joel's experience and expertise, combined with our unique operating system, will give us a strong competitive advantage."

Smith Douglas has established a reputation in Atlanta as a value-driven homebuilder with a proven, schedule-driven operating system that allows them to reduce costs and pass those savings on to buyers.

"I am honored to accept this new position with Smith Douglas Homes," said Geniesse. "I am truly looking forward to serving Raleigh, and its surrounding communities, as it continues to rank as one of the top places in the nation to live."

For more information about the well-crafted new homes and variety of floorplans available in Smith Douglas' new home communities, please check out the company's beautiful models in person, or visit www.SmithDouglas.com.

Established in 2008, with over 40 years of previous experience in the home building industry, Smith Douglas Homes is an award-winning home builder known for constructing quality homes at affordable prices in sought-after locations. At Smith Douglas, buyers can be assured that their new home is crafted for quality, built with integrity and will maintain enduring value for life. For more information on new homes from Smith Douglas, visit www.SmithDouglas.com.

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