UKAUS Pty Supports B2B Brands That are Shifting Focus to Customer Experience

    SYDNEY, AUSTRALIA, March 09, 2016 /24-7PressRelease/ -- UKAUS Pty supports the businesses that are shifting their focus from price to value in a bid to increase retention. As a business that has long placed customer experience at the top of their agenda, UKAUS Pty understands the importance of focusing on retention and customer experience.

About UKAUS Pty: http://www.ukaus.com/about/

The firm goes above and beyond to execute an outstanding customer service for both their clients and all the individual consumers that they come into contact with by developing personalised marketing campaigns. The firm works closely with their clients in order to establish their needs and reflects these in their unique campaigns. Additionally, the firm delivers a personalised experience to each individual consumer by engaging on a face-to-face level.

UKAUS Pty has noted how B2B companies are quickly moving away from price-led marketing in favour of a value-led approach, putting a greater focus on the customer experience. B2B businesses are finding that retaining customers and growing brand awareness can be a huge challenge and are therefore shifting their campaigns to be customer focused. A survey of senior marketers at more than 250 global B2B firms, conducted by market research group B2B International, finds that 58% are focused on value marketing - up significantly from 39% in last year's study. 54% of respondents say that customer retention is one of their top five challenges, up from 44% last year, while building market share is the biggest challenge stated by 62%. The results also saw a significant increase in the focus on customer satisfaction and loyalty marketing strategies 54%, up from 47%.

UKAUS Pty is pleased that so many businesses are choosing to focus on customer experience, as they believe this is crucial to business success. The firm highlights how a positive customer experience will not only create loyal customers but also attract new customers.

UKAUS Pty is an outsourced sales and marketing firm based in Sydney. The firm specialises in a unique form of direct marketing, which gives them the opportunity to connect with consumers on behalf of their clients' brands. UKAUS Pty connects with consumers via face-to-face marketing techniques which allows them to create long-lasting and personal business relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients. UKAUS Pty is committed to providing a superb customer experience for both their clients and consumers in order to generate increased, high quality results.

Source: https://www.marketingweek.com/2016/02/04/b2b-brands-shift-focus-to-customer-experience/

UKAUS Pty is a personalized marketing firm who delivers a high ROI to their clients through face-to-face marketing techniques. For more information Follow @UKAUSPty On Twitter and Like them on Facebook.

# # #