Zengo & Co Offers 5 Tips For Effective Networking

    CHICAGO, IL, March 18, 2016 /24-7PressRelease/ -- Business networking is a valuable activity to expand knowledge, learn from others, attain new clients, build and maintain business relationships and tell others about the business. The ultimate goal of networking is to build a sustainable business and if entrepreneurs and business owners give networking sufficient time and energy, the networks created can become one of the business' most valuable assets.

About Zengo and Co: http://www.zengoandco.com/about-us/

Expanding and enhancing personal business networks has never been more crucial when it comes to business growth and success. In a recent online article on freshbusinessthinking.com (5 tips for effective networking, published on 26th February 2016), 5 tips on how to network effectively were revealed. Outsourced sales and marketing firm, Zengo & Co have reviewed these tips and have outlined their own top 5 networking tips below.

1. Network for the long game.

Long-term networking is always the most effective, because owners can introduce their business in a way that doesn't come across like they are trying to sell it. It is important to keep contacts 'warm' by sending them relevant news articles every few months or regularly share their content on social media.

2. Stop the small talk.

When networking, it is important to be engaging and inquisitive. Get contacts to open up by asking questions that give them an opportunity to talk about themselves.

3. Don't use networking to close a sale.

Networking needs to be used as an opportunity to introduce yourself and the business and to purely connect on a personal level. The follow-up communication should be used to send through any sales and marketing material to promote the business.

4. Avoid being all about 'me, me, me'.

When networking it is important to be a great listener and make other people feel good about themselves. Keep answers short and allow the opportunity for the other person to reciprocate.

5. Digital tools should be used as an advantage.

Social media is a great tool to continue the conversation after the networking event has finished. Social media can come across as far less pushy than an email or phone call and demonstrates that the person is not desperate.

Zengo & Co is an outsourced sales and marketing firm based in Chicago. The firm specializes in unique marketing techniques, which allow them to deliver personalized marketing campaigns directly to consumers. The firm regularly attends business-networking events to work with and develop lasting relationships with like-minded business professionals within the sales and marketing industry.

Source: http://www.freshbusinessthinking.com/5-tips-for-effective-networking/

For more information about Zengo and Co., follow the company on Twitter @ZengoAndCo and 'Like' them on Facebook.

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