Genesis Business Partnership Reveal 4 Methods for Improving Customer Acquisition

    MELBOURNE, AUSTRALIA, March 28, 2016 /24-7PressRelease/ -- Whilst a business may be able to sustain a position in the market through retaining a loyal consumer base, growth and development can only ever stem from a consistent pipeline of new customers. Acquiring new customers is a key component to successful expansion, without a strong customer acquisition strategy potential growth and expansions are likely to fall flat. This is because if a business isn't careful, rapid growth can seriously impact brand values and quality, which will deter any future customers from interacting with a brand. With potential leads dwindling, a business is guaranteed to run into difficulty and suffer from customer relation and brand reputation issues.

About Genesis Business Partnership: http://www.genesisbp.com.au/

Therefore, Genesis Business Partnership is urging any small businesses considering expansion and growth to review and improve their customer acquisition strategies. Through their own work improving customer acquisition for clients across Australia, the firm have identified 4 key methods that can help brands secure a strong pipeline of potential customers.

Keep the People Happy

Keeping both customers and employees happy is the fastest route to acquisition success. During a period of rapid growth employees often suffer the brunt of the expansion, having to take on greater workloads and work in areas they are not experienced in. This can lead to stress and frustration, and as a result every customer will feel the effects of this. At the same time, customers are also at risk during business growth, as stretched resources can lead to a subpar service, forcing them to seek out brand competitors. To avoid these outcomes and their potential to harm brand reputation, businesses need to put both customer and employee happiness at the forefront of their operations.

Utilise Mobile

To truly connect with today's customers, brands need to be making use of mobile technologies. Mobile searching is at an all-time high, meaning that to stand out and make an impact, businesses need to make their online content mobile friendly and think about ways they can encourage potential leads to take the plunge, such as implementing apps that offer special offers.

Identify lean growth opportunities

Before implementing any serious, landscape altering growth plans businesses should look for opportunities to expand their existing customer acquisition efforts that are proving to be successful, and strengthen ones that are underperforming. Analysing whether they are active on the right platforms at the right times is often a positive first step.

Consider PPC advertising

PPC isn't a set-it-and-forget-it strategy and requires careful monitoring and improving. That said it is possible to find quality, yet affordable target clicks that can help a business increase exposure and acquisition.

Based in Melbourne, Genesis Business Partnership is a leading provider of face-to-face sales and marketing solutions. As well as the methods mentioned above the firm also champion direct communication as a way of securing a consistent stream of new customers. As specialists in direct, face-to-face marketing the firm have experienced first-hand how meeting with customers in person and allowing them to interact with a brand and ask questions boosts satisfaction and encourages greater brand loyalty from potential leads.

Genesis Business Partnership offers a personalised service to consumers in order to generate a high ROI for their clients.

For more information Follow @GenesisBP_Pty on Twitter and 'Like' them on Facebook.

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