R&R Business Consultants on the Rise of Glassdoor and How Companies are Coping

    COLUMBUS, OH, March 30, 2016 /24-7PressRelease/ -- Glassdoor holds a growing database of more than 8 million company reviews, CEO approval ratings, salary reports, interviews and questions, office photos and more. Unlike other job sites, all of this information is entirely shared by those who know a company best - the employees.

R&R Business Consultants believes that what differentiates Glassdoor from other recruiting channels is the quality of job candidates they deliver and their influence on candidates' decisions as they research jobs and companies. It is because of this that the firm argues businesses cannot afford to ignore the site if they are to keep on-trend with the digitally influenced hiring process of today.

About R&R Business Consultants: http://www.rrbusinessconsultants.com/about-us/

Indeed, an increasing number of companies are realizing they can't ignore Glassdoor reviews, especially negative ones (Forbes, 2016). The platform has more than 11 million employee reviews for a half million companies - up from 340,000 companies a year ago - and gets 30 million unique visitors a month. R&R Business Consultants suggest that nowadays, with the wealth of information available online, it is becoming second nature for job seekers to check out potential employers before they apply for work. In response, more and more companies are realizing they need to pay attention.

R&R Business Consultants argue that companies who engage with Glassdoor are going to perform better than companies who don't, as the platform now forms an important piece of online PR for the hiring process. That said only 12% (61,000) of the companies listed on Glassdoor actually interact with the site, despite the fact that for no fee they can set up an account which allows them to write descriptions, add photos and updates, respond to reviews, and get basic information about activity on their corporate profile (Forbes, 2016).

The user-generated comments on the platform from previous or existing employees play a huge role in generating positive or negative online word of mouth. R&R Business Consultants believe that job seekers tend to fixate on the negative comments, even if the majority of the reviews are positive. However, the firm argues that this should not deter businesses from using it as reviews give employers an insight into the true opinions of current employees, and reasons why ex-employees might have quit. Businesses who successfully tap into this even have the potential to reduce turnover, have higher workplace satisfaction and increase morale.

R&R Business Consultants believes that expressing appreciation for employees taking the time to write reviews, and extending peace offerings or invitations to discuss issues is a good strategy for responding to both positive and negative word of mouth online.

R&R Business Consultants is an industry leading direct marketing firm located in Columbus, Ohio. They specialize in closing the informality gap between some of the world's largest Fortune 100 and 500 companies and potential clients. Their unique method has resulted in remarkable customer retention captivating explosive growth worldwide.

R&R Business Consultants propel its clients' brands and their products to the forefront using the latest personalized marketing methods that are guaranteed to boost sales and raise awareness in a strategically targeted market.

Follow them on Twitter @RRBusConsult to stay up to date with their latest company news

# # #