Alba International Emphasizes Brands Must Understand Customers on a Personal Level

    SYDNEY, AUSTRALIA, March 30, 2016 /24-7PressRelease/ -- In the wake of the digital revolution the needs of today's customers are maturing. Social media platforms have opened consumers' eyes to personalisation, allowing them to build an online presence that reflects their beliefs and values. Social online platforms have also allowed customers to connect and communicate with their favourite brands, creating the opportunity for them to access instant information and find resolution when they encounter an issue. However, whilst many brands are quick to offer a personalised experience on social media, it's a different story when it comes to face-to-face customer service. When meeting with a brand representative customers want not only personalised answers to their inquiries, but are also seeking out personalisation in the way they are handled by a company and its service representatives. Sales and marketing experts Alba International believe that the only way for this to be achieved is for brands to accept that there is no 'one size fits all' solution for customer service and that investment should be made in understanding and catering for individual customer need.

About Alba International: http://www.albainternational.com.au/#about

It may seem obvious but Alba International are keen to stress that businesses owe everything to their customers and therefore, there should be no shortcuts when it comes to the level of service they are providing to these valued supporters. Personalising the customer experience doesn't just benefit consumers' either; when customers feel that a brand is looking after their unique needs they are more likely to remain loyal to that brand and make more purchases in the future. Providing a memorable, tailored customer experience can also help a brand increase their consumer pipeline as customers are likely to share their positive experiences with others and recommend the brand's services. In a world where consumers are overwhelmed by choice and bombarded with marketing material this can be a priceless opportunity for brands to get ahead of the competition.

Alba International specialise in providing brands throughout Australia with personalised sales and marketing solutions. The firm create and implement face-to-face campaigns on behalf of brands, meeting with consumers one-on-one in order to learn about their individual needs. Through these interactions Alba International are able to deliver a tailored brand experience to each customer, which increases their clients' brand loyalty, market reach and ROI.

Since their establishment Alba International's personalised approach to sales and marketing has provided fantastic results for their clients and this dedication to forming stronger customer relationships is the key reason why their clients continue to use and recommend their services. As such Alba International are urging businesses to make 2016 the year in which they implement positive changes to their customer service and work on new strategies that support the personalisation of the customer experience.

Alba International strategically develops innovative direct marketing campaigns that are presented to consumers in engaging methods that are memorable. Follow Alba International on Twitter @AlbaInterPty and 'Like' them on Facebook for the latest company news.

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