Alba International: What is the Most Important Job as a CEO?

    SYDNEY, AUSTRALIA, March 30, 2016 /24-7PressRelease/ -- Company and organisational culture is a topic that's discussed a lot, but Alba International argues that it is vaguely defined. Every company claims to have a good culture - which to most just means the benefits they offer their employees. The firm believes that culture is the style or the method by which the employees are working each day to fulfill the mission of the company - and this is where the role of the CEO comes into play.

Regardless of business size, the role of the CEO is often multi-faceted. The best leaders understand the importance of creating an environment where top talent is nurtured, empowered and supported to do the best work humanly possible. A strong company culture gives employees some principles to fall back on, and aligns people to the values that matter to the company. Alba International claims that this provides stability, and a platform upon which trust can be built.

About Alba International: http://www.albainternational.com.au/#about

Alba International place responsibility at the feet of the CEO to achieve these goals, as they argue that it is the CEO's job to articulate and communicate a common purpose across the company, so workers at every level have something to rally around.

Alba International believes its firm is strongly committed to always improving their working environment to ensure maximum satisfaction among its workers. The firm states, "Building a strong company culture is one of the most important tasks for a CEO. It begins with the first few additions to the company, and is solidified with every additional individual after. It is a CEO's responsibility to implant a sense of obligation and accountability to the current staff in order to maintain the company's positive attitude as the business expands. Getting everyone on board with the company's vision - allowing them to buy into the company culture - is paramount."

In relation to this, CEO's and leaders should foster an environment where everyone's ideas matter. They should set the tone by being great listeners, constantly asking people what they think and giving them the opportunity to speak before sharing their own ideas. Alba International believes that all CEO's should host 'roundtables' with workers - not just to explain their strategy and to promote culture - but to also to get feedback on ideas and hear what's on their mind. In doing this, Alba International believes that CEOs can gain a greater understanding of their own business, and improve problem solving for the long-term.

Alba International is a direct marketing and sales firm based in Sydney that champion's excellence and professionalism. The firm have incredibly high customer service standards and they believe it is this that helps them to stand out in a crowded market. Through face-to-face promotional marketing and sales campaigns, Alba International is able to build relationships with customers, handle queries, instil consumer confidence and build brand loyalty. The firm argues that it is their direct and personalised approach that has been the key to their success as well as their ability to generate both quality and quantity customer acquisitions.

Source: https://www.linkedin.com/pulse/most-important-job-ceo-brad-smith

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