Eventit: Build a Company Culture That Workers Love with These 3 Tips

    SYDNEY, AUSTRALIA, April 01, 2016 /24-7PressRelease/ -- Creating a positive company culture brings many benefits, and in a job market where candidates hold the cards, it is something businesses can't afford to ignore, states sales and marketing firm Eventit. With a growing millennial workforce the parameters for what makes an attractive work environment are shifting, meaning that companies must act quickly if they want to secure top talent. Community, shared values and flexible working opportunities are major priorities for today's job seekers so it is important for businesses to focus on developing these areas. Listening and responding to the needs of the workforce can not only attract talent, it can also boost retention and improve the overall productivity of a business, as happy engaged workers produce higher quality work and are likely to stay loyal to a company if they see a future where they will continue to be supported and encouraged.

Eventit believe that when it comes to creating a company culture that people are drawn to, businesses need to adhere to the following rules:

Showcase Your Strengths
Whilst many businesses invest in building their consumer brand and establishing trust among their target audience in a sales capacity, a large percentage are failing to put as much effort into building their employer brand. To successfully attract talent a business needs to effectively communicate their strengths to job seekers, and Eventit are confident that the best way to do this in the present market is through social media. Encouraging current and former employees to share their experiences and provide insights into a company can influence potential recruits and build up a positive and trusted employer brand online. Creating blogs and sharing 'behind the scenes' photos can help jobseekers gain a better understanding of what to expect from a business in terms of values and culture.

Set Out the Values
Deciding on business values not only gives the company as a whole greater direction, it also ensures that a company will attract like-minded people who share their passions and ideals. Eventit believe that this is even more important for small businesses as to drive growth they need to be the 'brand' in everything they do. Creating and upholding a set of values will influence and develop internal communication, collaboration and progression and will dictate the future of the business.

Offer Balance
Being able to achieve a work life balance is the dream for many job seekers, so accommodating this need and implementing flexible working practices with instantly give a business the edge over their competitors. As well as helping workers to live a more satisfying life, offering flexible working, such as allowing people to work from home or have more control over their hours helps to breed trust and respect, which will increase engagement and act as an effective motivator.

Based in Sydney, Eventit are a fresh and innovative sales and event marketing agency that specialises in delivering face-to-face marketing campaigns to brands throughout Australia. Due to the interactive nature of their campaigns and their need for innovative thinking, Eventit have invested heavily in creating an engaging and motivating company culture. Through a combination of high-energy workshops, collaboration and incentives Eventit are able to increase the morale of their workforce and build a competitive brand that attracts the best millennial talent.

Eventit is personalised marketing force in Australia who guarantee a high ROI for their clients.

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