Be Interactive Shares Why Music is Such an Effective Motivator

    BRISBANE, AUSTRALIA, April 06, 2016 /24-7PressRelease/ -- Brisbane-based sales and marketing firm Be Interactive have long believed in the power music can have in motivating and inspiring people. The firm regularly play music in their office as a way of creating a positive atmosphere and to get their contractors ready for the day ahead. Be Interactive also believe that music can bring people together and get people talking. Therefore, the firm have recently been encouraging their contractors to share the music that inspires them and increases endurance.

About Be Interactive: http://www.beinteractivepty.com/

Be Interactive are adamant that the right piece of music can provide a much needed push when things get tough. During many elite sporting events music is sometimes banned due to its ability to energise and therefore give athletes an unfair advantage. This energising effect is the result of the way music engages the body's sympathetic nervous system. When engaged, airways open, heart rate accelerates and muscles are primed to move and react quickly. Auditory signals in music - such as abrupt sounds or those that suddenly increase in frequency or volume - trigger natural responses and increase physiological arousal, which is why music with heavy bass and drops are so popular during exercise. When engaged in this way the sympathetic nervous system prepares the body for action, providing the push needed to overcome challenges and face unfamiliar situations.

As well as engaging the body and ensuring a person is physically ready for a challenge, music also has a significant impact on the brain and mental performance. Studies have shown that music can synchronise brainwaves which helps to link cognitive and mental processes and improve productivity. When listening to a repetitive beat, synchronization helps to coordinate thoughts and actions far more effectively, therefore helping an individual become more efficient. In the competitive sales and marketing industry, this increase in efficiency allows Be Interactive's contractors to hit targets in a shorter time frame and deliver consistently high results to their clients.

After researching the positive effects of music in the workplace, Be Interactive are also confident that music can help to tackle boredom and increase engagement. Studies have found that focusing on an uplifting song combats de-motivating brain signals associated with fatigue or boredom and instead, boosts positive thoughts and feelings. In a stressful or repetitive work environment Be Interactive believes this could help to dramatically increase workplace performance and are urging businesses to consider how music could generate positive emotional reactions from their workforce.

Be Interactive state that much of their success within the outsourced direct sales and marketing industry is due to the happy, positive outlook of their contractors, who work hard to form real connections with consumers in the field. By ensuring their contractors remain upbeat the firm are able to pass this positivity on to the customers they meet and create a chain of happiness which increases their clients' market presence and allows them to close more sales on their behalf.

For more information follow @BeInteractiveAU on Twitter and 'like' them on Facebook.

# # #