Marketstorm Global Warn Against DIY Branding

    MIAMI, FL, April 13, 2016 /24-7PressRelease/ -- No business can survive without some degree of branding. Branding is paramount in forming a connection with potential consumers, it communicates a shared value or idea that creates an emotional bond and it is this bond that drives a consumer to buy from a particular business. Branding also plays a vital role in helping a brand to stand out from their competitors. By striking up the difficult balance between informative (clearly explaining what the company does) and unique (in terms of content and design) companies are able to reach a wider audience and generate excitement on the marketplace and increase their average sales.

About Marketstorm Global: http://www.marketstormglobal.com/about-us/

Some branding is so recognizable that consumers can identify the brand purely from the color palate or font used. Marketstorm Global a Mimi based retail, events and instore marketing Promotions Company believe that all businesses should aim to emulate this success and work towards this level of perfection to ensure they are delivering a bold consistent message across all platforms and mediums. This is one of the reasons why, when it comes to branding the firm are warning new business owners not to take on the responsibility alone and to instead, enlist the help of professionals. Treating branding as a DIY project can have disastrous, long term effects, some of which the firm have outlined below.

Many Business Owners Only Understand the Visual Concept

When many owners think of branding, they tend to gravitate towards the visual elements such as the name, colors choice and tag line. However this means that there is often very little consideration of the emotions they want customers to experience when interacting with the brand. By lacking an emotional connection with their consumers, businesses will struggle with retention.

Closed Perspective

When creating a product or service, an entrepreneur has very strong views on how their creation can provide value to consumers. Whilst it is important to communicate this when it comes to branding, this can lead to a closed perspective, in which entrepreneurs are unable to see alternative views or other areas where their products may shine. Using an outside branding company will open up new avenues and offer an insightful outsider viewpoint.

Focus

For a new company, maintaining and increasing sales is paramount if they are to stay afloat. However, with a limited staff and resources available finding time to focus on sales can be tough. By outsourcing branding, which in itself is a major drain on time and energy, new businesses will be able to focus their time on sales strategies, and use the feedback from these professionals to ensure they are meeting the needs and desires of their target consumers.

Whilst Marketstorm Global believes the bulk of branding should be left to professionals, they do encourage business owners to have consistent input in the process in terms of the design, color and messages. They feel this will ensure that the branding stays true to the company's core mission and lead to greater customer satisfaction.

Based in Miami Marketstorm Global specialize in retail, events and instore marketing promotions, creating the opportunity for customers to interact with brands one on one. This approach has been proven to help brands form stronger emotional connections with consumers which increases market reach and drives brand loyalty and sales.

MarketStorm Global, Miami's premier marketing firm is a successful and innovative sales and event marketing firm that specialize in offering results driven, interactive marketing solutions to businesses throughout Miami.

For more information Follow @MarketStormGbl1 on Twitter and 'Like' on Facebook.

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