Desiar Eyewear Releases Boost Collection at Vision Expo East in New York

    FORT WAYNE, IN, April 13, 2016 /24-7PressRelease/ -- (www.desiar.com) Today, DESIAR announces the latest offering in its designer fashion line of sunglasses and optical eyewear frames with the new 2016 Boost Collection - marking the addition of the handcrafted eyewear frames. The collection features 9 new styles, with a sleek perspective into classic silhouettes infused with futuristic design details, most not seen by the naked eye. Designed specifically for the fashion forward, trend setting individual - that believes the world their playground, in style. Using artisans, handcrafted eyewear frames with the worlds finest materials of Mazzucchelli Acetate (Italy), Zeiss Lenses (Germany) and Visottica Comotec (Italy) hinges.

DESIAR's innovative and unique approach to traditional eyewear is what has made the brand stand out since inception. Beginning from a college dorm room at the University of Central Florida, Founder, Jamal Robinson would enhance sunglasses with Swarovski Crystals. Unique design and innovative materials has been at the core of DESIAR since inception. Becoming a fan favorite of entertainers - DESIAR continued to blossom to the brand and product it currently offers customers around the world today.

"My focus has always been the love of design and serving our customers. The feedback I've received always goes into my mind while developing the next collection and I believe this is our best work yet. We spent months designing and developing the designs while reviewing the materials that would be best to push the bounds of the industry norm and ourselves. Comfort is key and I really wanted to elevate the wearability of our sunglasses and optical eyewear frames," said Jamal Robinson, Founder and Creative Thinker at DESIAR. "I started from my college dorm room with an idea and that's really what DESIAR is about, living life to the fullest and taking chances - that's the emotion I hope people get when they put on a pair of DESIAR eyewear or sun frames...anything is possible. Everyday."

New Spring and Summer 2016 styles include:

DESIAR 017 (Zero One Seven), MSRP $300 - 350.00
Perfect for the jet setter. The Zero One Seven frames comes in Mazzucchelli Acetate and brushed stainless steel metal colorways. The interior has been polished with a contrasting brushed finish on the exterior of the frame. A unique blend of design and material aesthetics. The Zero One Seven also has several unique color offerings including a metal, Rose Gold finish and Acetate, Rubber Red colorway.

DESIAR Clifton, MSRP $350.00
The slightest detail is the biggest attribute and that goes without saying for the Clifton model. Designed with two styles, the first all Mazzucchelli Acetate frame with a metal rim and the second with stainless steel half-way on the temple. Both styles feature, hand placed wooden circles on the front of the frame. The wooden circles represent a sun setting and a sun rising - the difference each customer makes by purchasing a pair of DESIAR frames through our partnership with Thirst Project and our shades of Change mission.

DESIAR 823 (Eight Twenty Three), MSRP $250 - 300.00
The Eight Twenty Three is designed with a tear drop frame to compliment and provide a better fit for small face-shapes. The style is available in Mazzucchelli Acetate and stainless steel gold with the exterior using a brushed finished and interior polished gold.

DESIAR Legend, MSRP $150.00
A Legendary silhouette, reconfigured with sleek lines and DESIAR details such as 'Carpe Diem' and MMVIII seen on top of the frame. Handcrafted by artisans and available in 5 colorways for 2016.

DESIAR Flight, MSRP $ 130.00
A timeless silhouette, envisioned with design details naked to the common eye. An everyday favorite pair of sunglasses or eyewear frames. Handcrafted with stainless steel and Mazzucchelli Acetate.

About DESIAR Eyewear
DESIAR Eyewear, LLC is based in Fort Wayne, Indiana, designs, markets, manufactures and distributes superior quality sunglasses and optical eyewear. For more information, visit http://www.desiar.com and follow @desiarco.

About ZEISS
ZEISS is an internationally leading technology enterprise operating in the optics and optoelectronics industries. The ZEISS Group develops and distributes semiconductor manufacturing equipment, measuring technology, microscopes, medical technology, eyeglass lenses, camera and cine lenses, binoculars and planetarium technology. With its solutions, the company constantly advances the world of optics and helps shape technological progress. ZEISS is divided up into the four segments Semiconductor Manufacturing Technology, Research & Quality Technology, Medical Technology, and Vision Care/ Consumer Optics. ZEISS is represented in over 40 countries and operates more than 30 production sites, over 50 sales and service locations and about 25 research and development facilities.

About Mazzucchelli
Mazzucchelli 1849 is the worldwide leader in the manufacture and distribution of cellulose acetate, a plastic material traditionally used in the production of spectacles and sunglasses. The Company is also at the head of a group of industries operating in the optical field supplying sunlenses, optical quality sheets, and metal components. Nowadays Mazzucchelli 1849 is the most qualified partner for the best known fashion designers and brands worldwide. Since the beginning of its activity, Mazzucchelli 1849's target is to grant customers a creative and commercial global service through its Product Development centres located in Italy, United States and China. Productions are located in the two specialized optical districts in the world, Italy and China. Today's Company mission is to strengthen its global leadership in this field, investing more and more resources in service, creativity and technological innovation.

DESIAR designs markets, manufacturers, markets and distributes superior quality sunglasses and optical eyewear and sunglasses.

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