DUBAI, UAE, April 20, 2016 /24-7PressRelease/ -- The 16th MENA convention was hosted on April 7th and 8th at the magnificent Westin Dubai Mina Seyahi Beach Resort & Marina, at Jumeirah Beach Road, Dubai. Tradesocio caused a buzz in Q1 2016 when the firm secured $2M in seed funding. Backers in this round included Singapore based Octava. Of the investment Director of Octava, Joseph Tey said "TradeSocio have pioneered the way in which brokers and financial institutions can take advantage of new disruptive fintech technologies, including big data, marketing automation, social technologies, and gamification."
Through cloud based marketing technology for the financial sector Tradesocio enables companies to acquire new traders, increase account activation, increase trading volume, and increase trader retention. To date these tools include a white label social trading platform and marketing platform. Via the Nasdaq GlobeNewswire Tradesocio Chief Marketing Officer, Marcus Taylor credits the company's data driven approach with "being able to identify the optimal moments and messages to boost conversion rates, retention, among other important KPIs...to allow brokers to identify valuable insights, and turn those insights into actions that have a meaningful impact on improving sales and marketing effectiveness."
Commenting on the award, TradeSocio CEO Rohan Hall says: "We're very humbled to be acknowledged by the financial industry as a leading fintech provider. Our team has invested enormous effort and passion into creating our suite of products, and I'm proud to see their efforts recognised not only by our clients, but also the wider industry."
About TradeSocio
Founded in 2014, TradeSocio provides cloud-based marketing technology to companies in the financial services sector. TradeSocio's solution includes three separate products built on top of a white-label social network platform; Data analytics, marketing automation, and copy trading. These tools enable financial institutions to improve their marketing and sales effectiveness. For more information about TradeSocio, visit https://tradesocio.com.
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