Put Your "Finger On It," Press Play, Feel Empowered

    NEW YORK, NY, April 21, 2016 /24-7PressRelease/ -- To make something truly yours, you've got to get your hands on it! In this case, it means to get your "Finger on It," which is the title of E-Reign's latest single. E-Reign, also known as the "Future of New York" isn't talking about the infamous "five finger discount" here. Alternatively, he's taking an introspective look at what it takes to make it in the world today by doing it the right way. As a poet, performer and songwriter, E-Reign wants his listeners to put their "Finger on It," press play and not stray from what his messages say.

This latest release produced by ESM Productions is a positive, powerful, motivational anthem about having the hunger, passion, and determination to reach your life goals. In "Finger on It," E-Reign shows "The Future of New York" hip-hop is evolving into a deeper art, less dark and more inspirational. "This song speaks volumes, we all make mistakes, but we learn about the human condition, then how to overcome," explains E-Reign.

"Finger on It" follows E-Reign's artistic tradition, which is to make each track different; with unique musical phrasing and instrumentation. Including its haunting intro of pipe organ and synth pad riffs, "Finger on It" hits with heavy bass lines and upfront percussion. Over the top of the music is the "cream" as the lyrics say - this is where E-Reign's message is crafted both in rhyme and reason. In the storyline, he contrasts the results of choices in living a negative lifestyle versus a positive one as his lyrics compare holding Uzis versus laying in Jacuzzis.

"Finger on It" is the follow-up to the recent release of the successful single, "Magnet," and The Future of New York Vol. 1 mixtape. The last fourteen months have seen E-Reign explode onto the scene with a myriad of singles, massive airplay - and now - a plan for an East Coast tour for later this year. He continues his onslaught of pushing the envelope of creative limits and expectations for modern hip-hop. E-Reign not only can step outside of the box but even outside of himself. He can glance back at his artistic reflection, and morph it - just by putting his "Finger on It." https://youtu.be/Vbh4i01AKsA

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