Time for Auto Repair Shops to Prepare to Capitalize on Summer Travel Business

    GREEN, OH, April 26, 2016 /24-7PressRelease/ -- With the summer driving season less than a month away, auto dealers and auto repair shops should be looking for every way possible to attract new customers and retain old ones as people prepare for their annual vacations.

"This is a great time to drum up new business - and to bring existing customers back," said Paul Brown, president of Ohio-based AutoShop Express. "Anyone who's driving anywhere, even for a weekend get-away, needs to make sure their car is in good enough shape to travel."

"Attention-grabbers like swooper flags are a great way to get new customers in the door," Brown said.

Standing a full 15-feet tall, swooper flags are available in a wide variety of colors and designs, ranging from checkerboards to messages like "Welcome" to manufacturer logos and trademarks (available to authorized dealers only).

Other products geared specifically to attract new customers include:
Metallic antenna streamers
Pennant strings
Paint markers

Once you've got new customers, the next task, of course, is to keep them.

Great service and competitive pricing are the cornerstones of customer retention, but service shops have several great options at their fingertips to increase the odds of a new customer's return trip.

Brown recommended playing directly to the hectic, cell phone-driven lives that so many people lead. "With people spending so much time in their cars, what better way to remind drivers to service their cars than with a sticker right on the windshield?

"A service reminder sticker with your shop's name and phone number on it is a simple, effective method of encouraging repeat business," Brown said.

Auto dealers and repair shop owners can stay top-in-mind with new customers through a variety of other customized products, including floor mats and Versa key tags.

"Don't rely on your customers' over-taxed memories - actively remind them of who's taking such good care of their vehicles," Brown said.

AutoShop Express distributes a full line of auto dealer supplies, including Slip n Grip premium slip covers and open-top repair order holders. Visit www.autoshopexpress.com to learn more.

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