Meet The Everything Balm

    TORONTO, ON, May 06, 2016 /24-7PressRelease/ -- In the age of the multi-step product regime, complexity has taken over our morning routine. With no less than twenty products cluttering our bathroom counter, getting out of the house with a select few 'to-go' essentials jammed into our cosmetic bag is verging on impossible. Enter the multi-purpose formula - your new best friend.

Cake Beauty, Canada's most iconic independent beauty brand, is proud to introduce a new crush-worthy Canadian-made beauty balm, destined to be a cult favourite among busy girls from beauty junkies to moms-on-the-go.

Launching May 2, 2016, the Delectable Everything Balm ($16) is a sheer multi-purpose beauty balm, designed to naturally hydrate, smooth and condition everything, from lips to fingertips. Its easy-dispensing pump enables users to pump out as much or as little as they like - depending on the area they're treating - without having to stick their fingers into a hard, sticky pot of product, tracking in dirt and germs, with superior precision to a regular tube. The desired volume of product can be applied directly to the area, or pumped onto the finger first for easy, accurate blending.

"The Delectable Everything Balm is designed to scale down our girl's beauty routine," says Delectable creator and Cake Beauty founder, Heather Reier. "It offers the ease of a product that can - and will - do almost anything!"

High-performing natural castor oil acts as the Everything Balm's key ingredient. Used for thousands of years as a hair and skin treatment because of its deep penetration capabilities, it is known to stimulate the production of collagen and elastin, encourage hair, brow, and lash strength and growth, and soothe skin from head to toe. This super-ingredient is supplemented with well-known humectants such as shea butter, coconut oil, cocoa butter and sunflower seed oil. Every Delectable by Cake Beauty product is certified cruelty-free and vegan.

With 21+ innovative uses, the super-nourishing Delectable Everything Balm is a naturally luxe, highly addictive, easy-to-apply, timesaving, get-creative-with-it, must-have miracle worker.

SUPER-NATURAL INGREDIENTS:
yes: castor oil, shea butter, coconut oil, cocoa butter and sunflower seed oil
no: parabens, salt, sodium lauryl sulfate, phthalates, GMOs, mineral oil, gluten & triclosan

WHERE TO BUY:
Starting May 7th, Delectable by Cake Beauty's Everything Balm will be available for $16 (20ml) across major eTail sites: cakebeauty.com, well.ca, kohls.com and beautyboutique.ca.It will also be available at Shoppers Drug Mart stores, nationwide.

21+ USES OF THE EVERYTHING BALM

1 Softens skin
2 Tames brows
3 Plumps pouts
4 Conditions cuticles
5 Pops cheekbones
6 Brightens dark circles
7 Seals split ends
8 Glosses lips
9 Nourishes dry patches
10 Softens heels
11 Shields skin
12 Rejuvenates knees
13 Smooths frizz
14 Reduces itchiness
15 Refreshes hands
16 Soothes sunburns
17 Nurses cracks
18 Restores elbows
19 Eases bug bites
20 Prevents windburn
21 Extends your fragrance
22 Relieves rashes
23 Acts as a makeup remover
24 Fills in fine lines
25 AND more!

ABOUT CAKE BEAUTY:
Cake Beauty is Canada's most iconic independent beauty brand, delivering naturally luxe, cruelty-free confections for hair and body since 2003. A cult favourite of beauty junkies and editors alike, Cake Beauty hits the sweet spot under the Delectable and Cake brands at national and boutique retailers and e-tailers throughout North America.

FOLLOW US ON SOCIAL:
@cakebeauty
#ITSEVERYTHING

PRESS CONTACT:
Maggie Fogg, Sr. Marketing Communications Manager
Cake Beauty Inc.
[email protected] / 416.201.0486x105

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