Customer Experience Should be a Story, Says The White Label Firm

    JERSEY CITY, NJ, May 08, 2016 /24-7PressRelease/ -- Customer experience is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer's attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service. The White Label Firm believes the level of customer experience delivered will directly correlate with a business' ability to achieve 'key brand' status.

About The White Label Firm: http://www.thewhitelabelfirm.com/

The White Label Firm are specialists in personalized marketing; taking a fresh approach to customer experience allows brands to develop lasting customer relationships. The firm is excited that brands are becoming increasingly interested in creating a more positive customer story, and feels it will unlock future brand power. The White Label Firm believes the story will assist marketers in making clearer sense of consumer activity by linking several micro-experiences. On the whole, the customer experience is made up of nothingness most of the time. But it is the ability to join the dots to create a picture. Each micro-experience - as little or unimportant as it may seem - develops the feelings of the customer in the story. By tuning each micro-experience to better suit consumers will develop a positive mental experience. An example of this theory in action can be simplified to an average experience:

An Insurance Claim - Generally a stressful and emotionally heightened period for a consumer. By fine tuning a few key micro-experiences a brand can alleviate a lot of stress. The initial interaction needs to be met with a solution orientated, empathetic team member. An online tracker of claim progress, with clear key point checklists can ease the anguish associated with the customer experience and feel like the insurance company and customer are batting for the same team.

The White Label Firm is an outsourced sales and marketing company based in Jersey City in New Jersey. The firm specializes in a unique form of direct sales and marketing which involves creating personalized campaigns that accurately represent their clients' brands. The idea of these campaigns is to connect with consumers on a personal basis through face-to-face marketing techniques, which helps to create long-lasting business connections between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

The White Label Firm deliver exceptional customer service, sales, marketing and promotional campaigns to clients throughout New Jersey.

Find out more by following @WhiteLabel_16 on Twitter, or by liking them on Facebook.

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