MPulse Maintenance Software's Digital Marketing Director Wins 2016 Marketo Revvie Award

    EUGENE, OR, May 17, 2016 /24-7PressRelease/ -- MPulse Maintenance Software, a division of SpecTech, Inc., today announced the company's digital marketing manager, Barry Brown, was named the winner in the "Marketo Masters" category for "Marketer of the Year" in the 2016 Marketo Revvie Awards. Beating out tough competition, Barry Brown joins an elite group of marketers that has taken their marketing to the next level with Marketo, positively impacting their business and bottom line.

"Earning the Marketer of the Year award for the 2016 Marketo Revvie Awards underscores Barry's hard work and commitment to MPulse Maintenance Software," said Steve Brous, MPulse President and CEO. "We are honored to see Barry recognized as an exceptional member of the Marketing Nation."

Without any prior knowledge of marketing automation, Barry Brown took it upon himself to master and implement Marketo at MPulse, Brous said. Over four years, the company's sales team tripled in size, customer retention rates exceeded 90 percent, and annualized top line revenue grew by 40 percent.

Brown, who will celebrate his 70th birthday later this year, will retire knowing that he played a critical role in propelling MPulse's digital transformation.

"Here at MPulse, we've always prided ourselves on cultivating an atmosphere that values our employees and their work. Investing in Barry Brown was one of the smartest moves we made," Brous said. "From our Marketo nurture campaigns to our Marketo webinar management process, Barry's fingerprints are all over our new marketing strategy. And the benefits can be seen every time we look at our balance sheet."

Winners are being recognized during Day 2 of the Marketing Nation Summit in Las Vegas on May 11, 2016. With 6,000 marketers registered from around the globe, the conference includes thought leadership, educational sessions, workshops, and trainings to empower marketers to succeed in today's digital era.

About MPulse Software
To thousands of customers around the world, MPulse Means Maintenance Success. Founded in 1995 as a division of SpecTech, Inc., MPulse Software is a provider of maintenance management software developed by experts in maintenance, repair, and operations (MRO) and facility management. Our world-class solutions provide reliable scheduling, tracking, and reporting tools for equipment and facilities maintenance organizations. In business for nearly two decades, MPulse serves more than 2,500 customers around the world and maintains sales offices in Colorado, Delaware, Oregon, Texas and Pennsylvania as well as Dubai UAE, Saudi Arabia, Indonesia, and Malaysia.

Our mission at MPulse is to make maintenance operations more productive and more efficient, whatever their size. Current clients range from small maintenance shops in public schools, restaurants, and retail outlets to large maintenance departments in global enterprises like General Dynamics, Fender Guitars, Siemens, and Verizon. With our easy-to-use EAM/CMMS software, MPulse customers reduce maintenance expenses, minimize downtime, extend equipment life, and boost productivity throughout their organizations. For more information, visit www.mpulsesoftware.com.

About Marketo Revvie Awards
Established in 2010, the Marketo Revvie Awards recognize and celebrate members of the Marketing Nation who leverage Marketo to drive the Next Era of marketing. These marketers constantly find clever ways attract and engage customers, propel their companies to new growth and success, and inspire others. To learn more, visit: https://www.marketo.com/why-marketo/marketing-nation/

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