Omnifortuna, Inc. Review the Shocking Decline in Consumer Trust

    MIAMI, FL, May 21, 2016 /24-7PressRelease/ -- According to data from the The Edelman Trust Barometer, consumer trust in brands is falling significantly year on year. The data shows that whilst consumer trust was relatively high back in 1997, with consumers claiming to have confidence in 52% of brands, by 2008, this percentage had dropped to a worrying 22%. 8 years on, and this trend is continuing to gain pace with 16 of 27 countries dropping below their acceptable 50% mark in the most recent 2014 survey, as brands struggle to regain consumer trust across the board.

About Omnifortuna Inc.: http://www.omnifortuna.org/about/

Miami-based PR, promotions and sales specialists Omnifortuna, Inc. believe that there are many factors that can be attributed to this long running fall in consumer trust. The firm are adamant however that first and foremost the biggest contributing factor is that over the years since the recession, many brands have fallen into the habit of cutting corners deceiving their consumers to protect their bottom line.

One of the best examples of this from recent years is car manufacturer Volkswagen, who caused controversy after they were found to have lied about their emissions tests through cheating software in order to compete in the American market. By valuing profit over their consumer relationships the brand was hit with a barrage of complaints, bad press and demands from environmentalists. Critics were quick to address how in reality, Volkswagen's engines emitted nitrogen oxide pollutants up to 40 times above US standards.

As well as being a costly endeavour in terms of legal fees and refunds, lying to consumers in this manner also undoubtedly has a huge impact on a business' future, losing them both existing and potential customers. Whilst with a little clever branding and PR attention, it may be possible for a business to begin attracting new business. However, in reality many never fully recover from losing their loyal customer base, who contribute significantly more in terms of revenue.

Another factor that may be leading brands to lie is that with the rise of social media and online communications, it is now the customer that is in control or brand reputation. The vast majority of consumers now have a greater trust in the recommendations from friends and family above other forms of advertising, meaning that many brands are turning to desperate measures to reach new customers and bring in more sales.

Despite the challenges the current business world presents, Omnifortuna, Inc. are adamant that there is no excuse for deceiving customers, and are urging brands to review their customer service strategies now if they are to increase global consumer trust. The firm are championing face-to-face communication as a medium through which to build better customer connections and promote honest communication. As a PR, promotions and sales firm Omnifortuna, Inc. have seen first-hand just how effective meeting with customers in person can be and how this form of interaction minimises a brand's risk of being misinterpreted. The firm are confident that by taking steps to interact with customers directly and openly, brands across the world will be able to slowly improve consumer trust and pave the way for more favorable consumer data in the 2017 The Edelman Trust Barometer.

Omnifortuna, Inc. is a private firm that is contracted to consult, develop, manage, and build sales forces for the in-store big box retail and business to business PR, promotion, and sales event sector.

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