Aitoc Releases "Fighting Shopping Cart Abandonment in Magento", a Free eBook On Recovering Bounced Revenue

    MINNEAPOLIS, MN, June 05, 2016 /24-7PressRelease/ -- Magento solutions provider Aitoc has published a Free eBook titled Fighting Shopping Cart Abandonment in Magento, a Jedi's Guide. The eBook examines key reasons for the shopping cart abandonment phenomenon and provides a recipe for successful cart recovery.

"The eBook is an hour-long read with plenty of examples, statistics and practical advice on recovering abandoned shopping carts in Magneto," says Alesia Krush, Director of marketing at Aitoc. "After reading it, you will be left with actionable advice on how to extract the revenue trapped in the shopping carts customers leave on your website."

"For example, you will know how to write better abandoned cart email copy, how to prevent a large share of abandoned carts from happening and how to measure the shopping cart abandonment rate for your store," continues Alesia.

Exploring the roots of shopping cart abandonment

One of key goals the eBook strives to achieve is to make eCommerce marketers understand what makes store visitors abandon their carts. The manual lists top 15 reasons for shopping cart abandonment and attempts to group them according to the similarities found in them.

Aligned with these reasons are actionable tips on improving one's Magento eCommerce store so that to prevent cart abandonment and on taking the steps to bring back those customers that have left.

In addition, the whitepaper contains actual examples of effective abandoned cart emails and dwells on the elements one can use in such emails.

Hands-free shopping cart recovery

Chapters 6 and 7 are dedicated to the automatic means of Magento shopping cart recovery and measuring the effectiveness of one's campaign.

Among other things, the authors scrutinize Abandoned Cart Alerts Pro, a popular module by Aitoc for Magento 1 and Magento 2 platforms that sends automatic emails to shopping cart quitters.

Those willing to learn Magento shopping cart recovery secrets can get the eBook free of charge at https://www.aitoc.com/magento-abandoned-cart-email-ebook.html

Aitoc offers time-tested Magento 1.x and 2.x extensions and services. The company was founded in 2001 and has since helped over 10,000 businesses in 100+ countries achieve Commerce excellence.

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