Visit Mesa Selects HAPI to Lead National Marketing Strategy, Creative for City Limitless Regional Brand

    MESA, AZ, June 11, 2016 /24-7PressRelease/ -- Visit Mesa, the destination marketing arm for Mesa, Arizona, has selected branding firm HAPI for strategy, advertising and media services effective July 1. HAPI was awarded Visit Mesa's marketing and creative services contract after a selective RFP process that included multiple in-state and out-of-state agencies.

"Visit Mesa has measured an increased awareness of our brand, City Limitless , since its inception and is delivering an inspired, fresh Arizona experience to leisure travelers," said Visit Mesa President and CEO Marc Garcia. "As our product offerings expand and our awareness grows, we intend to be aggressive, take risks, and target new visitors in altogether new ways. With the support of our Brand Development Advisory Committee, we know that HAPI is the strategic and inventive firm that can carve our new creative path and get even more folks to take notice."

HAPI officially begins work with Visit Mesa in July, the beginning of Visit Mesa's new fiscal year. Their first charge will be to communicate the destination's authentic dynamic brand and identify new approaches to reaching potential consumers. Visit Mesa has placed a heavy emphasis on targeting millennial travelers, one of the nation's largest and fastest growing consumer groups, and will continue with this effort. In addition, the organization will adhere to a purely digital marketing approach, abandoning traditional print mediums, for selling through on the city's visitor experience. Visit Mesa's five branded lifestyles will also be elevated in the coming year with HAPI overseeing the creation of a new image library featuring new photography and consumer-generated visual content.

"Mesa and its regional partners have many distinguishing offerings that make it a must-see city," said HAPI Owner/Creative Director Jason Hackett. "Authenticity will be key to expanding the City Limitless brand effectively. With our track record of results, we are thrilled to work with Visit Mesa's savvy team to implement new strategies to establish Mesa as a premier Arizona destination."

MEDIA CONTACTS:

About Visit Mesa
Visit Mesa
Michelle Streeter, Vice President, Communications
Direct: 480-682-3638 E-mail: [email protected]

About HAPI.
Jason Hackett, Owner/Creative Director
Direct: 602.919.4000
E-mail: [email protected]

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