McKenzie Holland Shares 5 Enticing Ways to Improve Your Direct Marketing Skills

    ORANGE, CA, July 02, 2016 /24-7PressRelease/ -- McKenzie Holland is an outsourced sales and marketing firm based in California. The firm are specialists in personalized, face-to-face marketing on behalf of their clients' brands. McKenzie Holland specifically develops unique campaigns to suit their clients' needs, which helps them to connect with ideal consumers. In turn, this leads to increased customer acquisition, brand awareness and brand loyalty. The firm are highly skilled, experienced and are regularly sought after for their personalized direct marketing services.

About McKenzie Holland: http://www.mckenzieholland.com/about-us/

McKenzie Holland believes that there are many benefits of direct marketing including the personalized content and connection which many consumers desire and are impressed by; which leads to returning customers. Additionally, direct marketing allows businesses to attract a certain type of consumer which often leads to improved results compared to traditional types of marketing which target anyone, even those who may not be interested in the product or service.

Here, McKenzie Holland have shared their top 5 tips to improving direct marketing skills:

Target your audience
"Always know who your audience is," reveals McKenzie Holland. The firm suggests doing test campaigns and deciding who the ideal consumers are for the product/service and then using this data to target other potential consumers.

Create a memorable look
McKenzie Holland outlines how important it is to have a brand that stands out and reinforces core values. The firm recommends creating a consistent brand design that is recognizable to consumers.

Sell solutions, not products
People care about their own needs and wants, so McKenzie Holland recommends truly getting to know the consumer and finding out why it is they would be interested in the product/service and then sharing with them why it would specifically benefit them.

The heart comes before the brain
McKenzie Holland understands that whilst many businesses think in numbers, consumers think in emotions and therefore it is important to reflect emotion in any direct marketing campaign.

Remember the basic elements
Every direct marketing campaign should include three basic elements:
- An offer
- Enough information for immediate acceptance of the offer
- A way to respond to the offer
McKenzie Holland highlights that these elements must be clear enough for the consumer to want to find out more information and pursue the offer/ buy the product or service.

For businesses looking to outsource their marketing campaigns to highly experienced professionals, contact McKenzie Holland for the best results. The firm guarantees a high return on investment and offer a 'no win - no fee' service.

Source: http://smallbiztrends.com/2015/03/tips-to-improve-your-direct-marketing.html

McKenzie Holland deliver a personalized marketing service on behalf of their clients' brands. For more information Follow @McKenzieHollan on Twitter and Like them on Facebook.

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