McKenzie Holland Use an Element of Mystery to Keep Consumers Engaged

    ORANGE, CA, July 02, 2016 /24-7PressRelease/ -- Increased customer engagement is a common goal for all marketers. Sales and marketing specialists McKenzie Holland consider the element of mystery a crucial tool in enticing customers to find out more about a brand. People are curious by nature and when presented with all the information they need during an advertisement, it discourages further interest. But when a brand offers consumers with a snippet of interesting information, this encourages them to source further information, regardless of personal relevance.

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To demonstrate the art of using mystery in marketing, McKenzie Holland shares two of their favourite campaigns where mystery was at the heart of the strategy:

The VW Beetle - Marketers at VW offered the tagline, Lemon to their 1960 advertisement for the VW Beetle. The firm was encouraging the consumer to find out why they would consider purchasing a car with no modifications from the previous model. The advert then forced the consumer to read seven paragraphs surrounding the vehicle's features that were perfect and required no adaptations. Marketers were then able to create a bond with the product, encouraging trust through engagement and strengthening the brand relationship. The key with this campaign was the time the mystery enabled the consumer to actively engage with the brand to form the positive image. The vehicle, to date, is still the largest value retaining small car available to purchase.

The Man In The Hathaway Shirt - After trading as a small unknown business in New York, a simple, yet effective advertisement created a consumer demand that sold out the Hathaway shirts in the first week of sale, and put the brand in the spotlight. 'The Man In The Hathaway Shirt' campaign saw a photo of Baron George Wrangell dressed in a shirt and an eyepatch. Consumers were posed the question to the consumer, who is this man, and why does he have an eyepatch? During the advertisement the consumer was given an insight into the profile of a Hathaway shirt wearer, and how they evoke an air of mystery.

McKenzie Holland is an outsourced sales and marketing firm based in California. The firm specializes in personalized marketing campaigns, which are designed to market their clients' products and services directly to target consumers. McKenzie Holland connects with consumers via face-to-face marketing strategies at events that allow them to establish long-lasting and personal business relationships between brand and consumer. This often allows for increased customer acquisition, brand awareness and brand loyalty for their clients.

The firm is constantly developing new ideas for intelligent marketing strategies. The firm's clients look to McKenzie Holland to offer consumer engagement strategies that are outside of the box. The firm's face-to-face methods offer flexibility to brands looking to make a huge impact on consumers for a low investment. Maximizing the impact of consumer relationships is always top of the agenda at McKenzie Holland.

Source: http://cultbranding.com/ceo/how-mystery-can-engage-your-customer/

McKenzie Holland guarantee a high ROI for their clients. For more information Follow @McKenzieHollan on Twitter and Like them on Facebook.

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