Connect with Customers Through Emotional Intelligence Claims 1st Line Global

    WEST PALM BEACH, FL, July 08, 2016 /24-7PressRelease/ -- The firm believes this is important to gain a greater understanding of it and its significance in the marketing world. 1st Line Global has shared the history of EQ here.

EQ was coined by psychological professionals Salovey and Mayer in 1990. "EQ is the ability to recognize and understand emotions in yourself and others and the ability to use this awareness to manage your behavior and relationships," outlines 1st Line Global. The firm is confident that those with a high level of EQ will be successful within the sales and marketing industry due to the level of communication skills need. When sourcing candidates for their business they often look to assess demonstrated EQ characteristics.

About 1st Line Global: http://www.1stlineglobal.com/

The firm were impressed when they looked at research conducted by reputable writer Daniel Goleman. He became familiar with the theory of EQ by Salovey and Mayer and took the opportunity to relate the theory to success in business. 1st Line Global believes it is crucial to encourage those with high EQ to follow a career in business. The key characteristics identified by Goleman included:

1. They were good at understanding their own emotions (self-awareness)
2. They were good at managing their emotions (self-management)
3. They were empathetic to the emotional drives of other people (social awareness)
4. They were good at handling other people's emotions (social skills)

1st Line Global is an outsourced sales and event marketing firm based in West Palm Beach. The firm specializes in a unique form of marketing which allows them to connect with consumers on behalf of their clients' brands. 1st Line Global delivers personalized marketing campaigns directly to consumers via face-to-face marketing methods. This one-to-one connection with consumers allows the firm to establish long-lasting and personal business relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

1st Line Global are proud that their business model enables them to secure talented individuals who are able to demonstrate high level EQ. By developing campaigns that are then executed by sales representatives with high EQ characteristics, it allows them to engage with consumers on a personal level, and in turn creates loyal relationships.

The firm have experienced a high retention of new customers and they are confident this is due to the quality of consumer engagement offered to their clients.

Source: http://www.emotionalintelligencecourse.com/eq-history

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