Creative Patient Education in Dental Sleep Medicine

    WILMINGTON, NC, July 08, 2016 /24-7PressRelease/ -- "It seems that many dentists fall into the trap of thinking that marketing is in poor taste, or something sleazy," says Dr. George Jones, a dentist in North Carolina. As a Dental Sleep Medicine advocate, and instructor for Sleep Group Solutions, his main goal is to raise awareness of sleep apnea in the dental industry. Dr. Jones shares his success in marketing Sleep Disordered Breathing in a tasteful and noninvasive manner.

In a recent Sleep Group Solutions newsletter, Sleep On It!, Dr. Jones said that many of his colleagues feel in order to market a procedure or service, one must apply the 'used car salesman' approach of a hard sell. "For me, marketing is simply a way to bring awareness to our services and to ultimately start a conversation." Dr. Jones says to ditch the hard sell approach, and use marketing pieces that start conversations. "We give our patients all the information they need, and ultimately the 'sell' happens organically."

"Silent motivators are a great way to begin conversations," says Dr. Jones. His office uses framed posters hung in the lobby, which pose interesting sleep-related questions. He noticed by the time he was chairside with his patients, they would always bring up these sleep-related questions to him and his staff. His office also uses brochures, and promotional items such as eye masks, pens, and his staff sometimes wear custom pin buttons asking the question, Do you snore?

"I also spend a lot of time presenting in the medical community, that way we can begin the referral conversation." Dr. Jones has found great success in presenting to local MD's and discussing oral appliance therapy as a treatment for patients diagnosed with Sleep Apnea. "I made a point to show them my documentation, as many PCPs were not aware how effective appliance therapy could be."

Many promotional items can be found on The Sleep Mall. To learn more about implementing a Sleep Disordered Breathing protocol, log onto Sleepgs.com for dental continuing education information.

Sleep Group Solutions is an airway diagnostic technology company serving the needs of physicians and dentists interested in screening, diagnosing and treating sleep apnea and other upper airway disorders. Sleep Group Solutions offers the latest screening and diagnostic equipment solutions for patients with allergy, sinus congestion, rhinitis, deviated septum, nasal polyps, snoring and sleep apnea. SGS offers the most comprehensive dental sleep medicine CE seminars in the industry focused on teaching dentists the protocols needed to make the treatment of snoring and sleep apnea part of their practice. Sleep Group Solutions offers sleep study interpretation, oral appliances (Norad Boil & Bite, Respire), online directory 1800SleepLab.com and online marketing for CPAP Intolerant patients. SGS is the manufacturer of the Eccovision Systems Rhinometer and Pharyngometer, and offers Home Sleep Testing devices from Watermark Medical.

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