ADATHA among the Top 5 in Mobile Marketing Benchmark Study By AppsFlyer

    CHENNAI, INDIA, July 15, 2016 /24-7PressRelease/ -- Mobile marketing is a field that is only a few years old and finding a credible mobile marketing partner in whom you could vest your finances and trust could be a tough call in a highly fragmented and uncharted market.

The benchmarking study by AppsFlyer, an independent mobile marketing analytics platform with a 360-degree view of the mobile marketing network, bridges this gap, bringing into limelight the most intuitive, action driven and credible mobile marketing platforms for the web world to partner with.

Being one of the largest smartphone markets in the world with an ever expanding user base, the mobile benchmarking study in India conducted by AppsFlyer highlights the top mobile marketing giants and brings out key insights by thoroughly analyzing the strategies employed by these giants and the results achieved by them.

A great service for product / services owners, AppsFlyer eliminates the guess work in the process of choosing an effective marketing partner, helping owners concentrate on improving their technology and delivery aspects, without having to worry about scouting the market for only the best in the industry.

"Unfortunately, the mobile marketing sector is highly fragmented and full of amateurs who intend to learn the nuances of mobile marketing at the cost of product owners. AppsFlyer, through its insights, is changing this for good," said a top official at AppsFlyer.

Founded in the year 2015, ADATHA is a result oriented mobile ad network, helping advertisers reach out to the right audience through sophisticated targeting and optimization techniques. Ranked 5th in the "Power Ranking: Android Shopping" by the AppsFlyer Performance Index - India Edition that ranked the top networks operating in India on the basis of retention and scale, ADATHA closely follows on the heels of Google Adwords, Facebook, etc. The power ranking takes into account both retention and number of installs, giving a true measure of platforms that can really drive your marketing measures.

Venkatesh C.R, the CEO of ADATHA says, "We are proud to make it to the top of the list with contemporaries such as Google and Facebook and will continue scaling our efforts and technology to help mobile marketers increase user retention and monetize effectively."

About the Company

ADATHA, a mobile ad platform with worldwide reach, connects you with millions of mobile consumers via savvy CPC, CPI and CPA partnerships with mobile publishers and app owners. The name includes 'Atha' in Sanskrit, which means 'now begins." At ADATHA, we strongly believe in the importance of taking hold of the present. It's always now in mobile advertising, not tomorrow, and that's the ADATHA advantage.

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