Michael Walters Advertising (MWA) Announces Partnership With Senior Helpers

    CHICAGO, IL, August 01, 2016 /24-7PressRelease/ -- Michael Walters Advertising (MWA), based in Chicago and one of the Midwest's top ranked advertising and marketing agencies, proudly announces its new partnership with Senior Helpers, a leading provider of in-home senior care services throughout the United States.

Michael Walters Advertising was selected based on their experience in senior care services. From branding strategy, creative design and media support, the goal is to rejuvenate the existing brand platform to identify Senior Helpers to being the best in-home senior care company of its kind.

With the intention to promote Senior Helpers' strengths and differentiators such as their Senior Gems program for Alzheimer's and newly created Parkinson's program, MWA will collaborate with Senior Helpers to refresh their existing website as well as redesign a marketing plan focused on the utilization of Senior Helpers partner and spokeswoman, Leeza Gibbons.

"We knew with this client we wanted to reach their target audience in a way that made the family of the senior feel safe," said Vice President, Jim Lake. "What better way to do that than with emotional videos from celebrity spokeswoman Leeza Gibbons, where her tone can really be seen and heard from these families looking for help for their loved ones. Her personality provides the comfort level we are looking for in reaching these families and making them feel their loved ones will be taken care of."

By utilizing testimonial video with a targeted media plan focused on the digital space, MWA expects to grow brand awareness and brand perception for Senior Helpers.

"The team at Michael Walters is unwavering in its commitment to bold, brave ideas. Their capabilities in advertising and digital media make them equipped to bring innovative, integrated solutions to what we're trying to achieve," said Chris Buitron, vice president of marketing, Senior Helpers. "We are excited to partner with them to write the next chapter for Senior Helpers' as a leading provider of in-home care and believe that our franchisees' continued success, combined with MWA's strengths will lead to a successful partnership that educates and engages key influencers and consumers around the benefits of in-home senior care."

ABOUT MICHAEL WALTERS ADVERTISING
Michael Walters Advertising is a full-service advertising agency that has partnered with many of the world's premier brand names to deliver custom marketing strategy and solutions to their clients including: Chicago Cubs, Olivet Nazarene University, Senior Helpers, San Joaquin Community Hospital, SpeeDee Oil Change & Auto Service, MidAmerica Nazarene University, St. George's University, Illinois State University, Indiana State University, Northeastern University, Ferris State University, Coyne College, Blue Cross Blue Shield of Montana, Adventist Health, Auto-Owners Insurance, Morton's The Steakhouse, Comcast SportsNet, Hunter Douglas and many more. They are an independent advertising agency that provides an outside point of view for clients in the effort to sell their products or services. This gives MWA the proper perspective and strategy that they can then develop into successful campaigns. To lean more, visit http://michaelwaltersadvertising.com.

ABOUT SENIOR HELPERS
Senior Helpers provides quality Home Health Care services across the nation. Offering programs in Alzheimer's & Dementia Care, Parkinson's Care, Surgery Assistance and basic housekeeping Senior Helpers is leading the way in the in-home care industry. Senior Helpers is pleased to partner with entertainment news host and pop culture icon Leeza Gibbons and renowned occupational therapist Teepa Snow to join in a revolutionary program called the Senior Gems. The Dementia Care program helps caregivers and families care for their elderly loved ones battling this devastating disease. To learn more or find a franchise near you, visit www.seniorhelpers.com.

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