ORANGE, CA, July 28, 2016 /24-7PressRelease/ -- In the year 2016, our access to a range of resources including knowledge and information on how to start a business, social media, content platforms that create a visibility from scratch and financial grants/loans is more plentiful that ever before for entrepreneurs looking to start a business. And for existing businesses, technological and generation factors are putting on an uncomfortable strain and forcing them to change the way that they work.
About McKenzie Holland: http://www.mckenzieholland.com/about-us/
California-based sales and marketing solution, McKenzie Holland reviewed an article on business.com (Future First: 6 Ways Businesses Will Need to Evolve in the Next Decade, 12th July, 2016) and has outlined the 4 ways that they believe the future of business will change.
1. More Personalization
From search results to news feeds, everything in the tech world is becoming personalized. Marketing and advertising campaigns need to be able to deliver the right content to the right individuals within the target audience and customer service must adopt a more personalized approach in order to keep up with the competition.
2. Liquid Paths of Adaptation
All of the changes in technology are going to be reflected in the cultural and behavioral trends of consumers in the future. Faster technological developments and forms of communication means consumers will be living lives at a faster pace, with needs and wants that change at a similarly faster pace.
3. Faster Integration of Technology
If a business wants to survive and remain competitive, whilst maximizing efficiency, they must learn to adopt new technology at a faster rate. The entire business must be ready and willing to adapt to the technological changes that are already here and still to come.
4. More Data
The emergence of sophisticated data visualization platforms is making access to data possible for modern businesses. Businesses today will not survive without data so businesses looking to survive and remain competitive in 2016 must be able to gather, store and analyse big data.
McKenzie Holland is a California-based sales and marketing firm, specializing in personalized marketing campaigns, which are designed to market their clients' products and services directly to the target audience. The firm's business model is risk-free and can work in any economy so will be able to survive through any changes in the future whether technological or generational.
McKenzie Holland guarantee a high ROI for their clients. For more information Follow @McKenzieHollan on Twitter and Like them on Facebook.
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