5 Things Every New Business Owner Should Know About Company Culture by R&R Business Consultants

    CHICAGO, IL, July 28, 2016 /24-7PressRelease/ -- Company culture is something that is pre-existing in a company's genetic code; it's not something that workers bring with them. There are a number of different elements that make up the culture of a company including company vision, values, systems, symbols, language, assumptions, beliefs and habits. The culture of a company is made up by the behavior of the people within the company and the meaning that is attached to those behaviors.

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A company with a great company culture will attract the best talent and make them want to stay. It is just as important for both smaller businesses as it is for larger corporations because even when a big competitor is able to offer more money-wise, the company culture of the smaller business may be the magnetic pull that attracts people to work for them.

R&R Business Consultants reviewed a recent article on insureon.com (5 Surprising Tips that Will Turn Your Company Culture into a Force of Nature, 16th May 2016) and has outlined their 5 tips that new business owners can use to create a winning company culture that attracts and retains top talent.

1. Know that perks aren't a substitute for culture
There are few people that will stay in an unfulfilling job just for a few perks. A strong company culture creates trust, loyalty, passion and purpose so it is important to find out what people really want.

2. Treat the company culture like a garden
A healthy business culture is worth the effort put into maintaining it. The end goal is to maintain a company culture that attracts and retains top quality talent.

3. Make it real
Competition for quality people is fierce. A business should create a workplace that makes top people want to be a part of it; in the end the winners are the business owners who find the skilled people and make them want to stay.

4. Lead by example
Before embracing new people into a company, it is important to be sure that they share the same values and will fit into the company culture. Business owners must strive for consistency in their own behaviors.

5. Embrace Diversity
Different perspectives bring in fresh ideas, so consider working with people who can bring their unique ideas.

R&R Business Consultants is an industry leading direct marketing firm located in Columbus, Ohio. The firm specializes in closing the informality gap between some of the world's largest Fortune 100 and 500 companies and potential clients. The firm puts a friendly handshake and smile behind every business transaction and boasts a great company culture of working in a demanding yet exciting role that promotes entrepreneurship among America's youth; Work Hard, Play Hard.

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