Liquid CGI Sparks Advertising and Publishing Worlds With Photorealistic 3D Computer-Generated Imagery

    /24-7PressRelease/ NEW YORK, NY— Liquid CGI, the cutting-edge NYC boutique provider of photorealistic 3D Computer-Generated Imagery (CGI), is helping to add a creative new dimension to the Advertising and Publishing worlds. Liquid CGI technology allows digitally generated imagery to be used in place of or alongside photographs and illustrations.

Liquid CGI is now bringing to new markets the same technology that allows the motion picture industry to create dazzling lifelike effects. Images are rendered via proprietary 3D CGI modeling software. The photorealistic rendering captures all the physical details of an actual photo and can be seamlessly integrated into any print or Web-based medium.

Art Meets Technology
"Liquid CGI is the technology of the future," says Rob Bender, Executive Vice President of Liquid CGI. "It is an exciting, empowering tool that expands the bounds of creative possibilities with astonishingly realistic results. What was once impossible due to logistics, time constraints or cost factors is now feasible and doable."

The company's proprietary technology creates photorealistic composite images via sophisticated rendering servers and software. The 3D files are then converted to 2D images for print. "We produce the lighting precision and spectacular artistic effects that photography cannot always capture," adds Bender.

Freedom, Flexibility and Feasibility
With Liquid CGI, photographers and creative directors get a burst of creative freedom without logistical limitations. "We can digitally render a 3D automobile, aircraft or electronic product with precision and realism without ever requiring a camera," says Bender. "We can also simulate high-speed liquid photography and ecosystems in any weather - or model and build any virtual background. The Liquid CGI images can then be manipulated and retouched just as we would supplied photography."

Images are color managed to replicate the final color intent, whether it be for commercial print,
newsprint, the Web or large format. "It's a critical time to stay ahead of the competition," notes Bender. "We're leading our clients to that next level."

About Liquid CGI
Liquid CGI is a cutting-edge NYC boutique provider of computer-generated imagery (CGI), high-end digital photography and creative color retouching. The company excels at providing proprietary technology that empowers clients with greater freedom, flexibility and feasibility in their creative endeavors. For more information and to view samples, visit www.liquidcgi.com.

For more information please contact Ron Wood: [email protected] or 631.355.0432.

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