Are You an Entrepreneur or a Wantrepreneur? Asks The Plato Group

    MIAMI, FL, July 30, 2016 /24-7PressRelease/ -- The Plato Group are strong supporters of entrepreneurship. The sales and marketing specialists offer advice and guidance to up and coming entrepreneurs who are looking to develop their knowledge and experience in small business creation. They believe that budding business men and women could benefit from using their checklist to determine if they are merely a wantrepreneur or if they have what it takes to be a successful entrepreneur.

About The Plato Group: http://www.theplatogrp.com/

1. Competition weakens their stance. Competition is a part of business and creates a diverse market for the consumer. A wantrepreneur will feel threatened and potentially close their business, whereas an entrepreneur would use the competition as validation of their idea and look to move their business model to the next level.

2. More for marketing than product development. Entrepreneurs place value in their product vs marketing budget. Entrepreneurs look for a sustainable idea which allows a firm basis of consumer trust to be built on. Wantrepreneurs are keen to find a quick money-making product regardless of quality and generally their business model will fail.

3. Underestimating resources. It is important for an entrepreneur to realistically assess a market. Understanding what is needed to build a long-term success will improve chances of business success. Wantrepreneurs are under the impression that consumers purchase a product as soon as it has launched. Therefore, they fall short of funding, preparation and current market data analysis.

4. Lack of experience in marketing. Failure to understand marketing as a consumer experiment will set wantrepreneurs up to fail. Entrepreneurs are curious to find a suitable balance between product exposure and profit margins. It is an ongoing process and one that takes time, effort and resilience as the majority of the time it is a case of trial and error.

The Plato Group was formed in order to meet the demand for rising direct marketing services. They are leaders in customer service and they pride themselves on developing sales and longevity of growth for their clients both quickly and efficiently. Their aim is to provide clients with a professional and charismatic approach to increase customer satisfaction while generating maximum results. The firm believes that much of their success can be attributed to their dedication to providing an outstanding customer experience and the fact that all of their marketing strategies utilize the human element.

The Plato Group are direct marketing specialists delivering a high ROI for their clients. For more information Follow @The_Plato_Group on Twitter and Like them on Facebook.

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