Paragon Worldwide Review the 3 Biggest Benefits of Face-to-Face Marketing

    CORK, IRELAND, July 31, 2016 /24-7PressRelease/ -- Face-to-face marketing is fast becoming the remedy to the growing online revolution. After the rise of online technologies and social media, the majority of brands began to rely heavily on these platforms to market their services and interact with their consumers. Whilst this approach opened up a wealth of new possibilities in terms of brand reach, it wasn't without its costs. Most hard hit was the consumer experience, with a great number of consumers left feeling undervalued by brands and finding themselves frustrated at the number of hoops they needed to jump through to speak one-on-one with a real brand representative. As a result, Paragon Worldwide believe more and more brands are now turning to face-to-face marketing to resolve the bad taste their online approaches have left in their customers' mouths. Offering in-person communication incorporates the powerful and much loved face-to-face element that is missing from many marketing interactions in today's digital world. By offering a customer a platform from which to communicate one-on-one with a brand in their own time and under their own steam, brands are finally handing control back to consumers, which is helping to create more positive customer experiences and raising overall brand loyalty.

About Paragon Worldwide: http://www.paragonworldwide.ie/about/

As experts in direct, face-to-face marketing, Cork-based Paragon Worldwide believe there to be many far-reaching benefits of incorporating in-person marketing into existing marketing strategies. Here the firm have shared their top three.

1. Marketing Diversity

Unlike mass marketing techniques, face-to-face marketing has the power to tap in and utilise diversity - meaning that brands are able to reach a wider audience and deliver unique experiences. Whilst mass marketing only offers one generalised experience; marketing to customers in person allows brands the opportunity to tailor the customer experience to meet the needs of the customers they are communicating with. The result of this is that customers from all backgrounds and experiences are able to relate in some form to the brand.

2. Lead Generation

At the very basic level, face-to-face marketing is a great way to generate leads. Even if a campaign isn't performing as expected, being out among consumers offers brands the rare opportunity to gain feedback on their needs, which offers scope for them to alter their campaigns in order to boost their lead generation.

3. The Personal Connection

Face-to-face marketing gives brands the opportunity to connect with their audience in a unique and personal way. It creates a comfortable, mutual environment that is ideal for back and forth communications where customers can feel at ease discussing their needs. This information can then be used to tailor future interactions, ensuring the customer receives a personal service at every point of contact that drives brand loyalty.

Based in Cork, Paragon Worldwide offers an alternative approach to the retail market, utilising the power of face-to-face communication to build lasting customer relationships and drive sales. The firm offer a friendly fast paced promotional approach that guarantees unmatched sales volume and customer satisfaction for their diverse portfolio of clients.

For more information Follow them on Twitter @ParagonWorldW and 'Like' them on Facebook.

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