The Plato Group: 4 Ways to Differentiate Your Brand and Win Customers

    MIAMI, FL, August 12, 2016 /24-7PressRelease/ -- Research reveals that there are nearly 28million small businesses in the U.S., creating over 65 percent of new jobs for the country since 1995. Miami-based outsourced sales and marketing company The Plato Group, explains: "Small businesses are the backbone of our economy. However, with around 543,000 new businesses launched in the U.S. every month, it becomes more and more difficult to stand out from competitors." The Plato Group shares their top four tips on how businesses can differentiate themselves from others and become a strong market leader in their industry.

About The Plato Group: http://www.theplatogrp.com/

1. Alternative Pricing
One way to get people's attention could be alternative pricing. The Plato Group suggests that businesses could choose a low price strategy in order to undercut prices of competitors or select a premium price strategy, depending if the offered product or service is of high quality. Another option would be to offer a particular structure that is unique and provides people with alternatives; for example offering payment after 3 months of purchase or a month-to-month payment plan.

2. Customer-centric culture
In today's competitive environment, customer satisfaction is one of the keys to success. "Nowadays, customers are over-flooded by offerings and advertisements. It is crucial to stand out by providing exceptional customer service at absolutely all levels," explains The Plato Group. When people's expectations are exceeded, they tell their family, friends and colleagues about it, making it a powerful marketing strategy.

3. Relationship-building
As a business, it is inevitable to network and build great relationships with other industry professionals. "You can't do everything by yourself," says The Plato Group and suggests cooperating with other businesses in the area to support each other.

4. Calculated risks
The Plato Group finds that many business owners are scared to take risks. This could prevent them from driving their business forward. By taking calculated risks at times, businesses can create more opportunities to differentiate themselves and find that unique selling point to be a step ahead of their competition.

Based in Miami, The Plato Group is an outsourced direct sales and marketing company that raises brand awareness on behalf of their clients by promoting and selling their products and services. Over the past few years, The Plato Group has become one of Florida's market leaders in their industry due to their unique method to acquire new customers. The firm provides a professional, charismatic and personalized face-to-face approach to increase customer satisfaction and retention rates for their clients. The Plato Group's clients have expressed a strong interest to be presented in further locations across the country.

The Plato Group offer highly specialized marketing services which guarantee a high ROI for their clients. For more information Follow @The_Plato_Group on Twitter and Like them on Facebook.

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