DMG Co. Reveals Real Truth About Mission Statements

    PROVIDENCE, RI, August 13, 2016 /24-7PressRelease/ -- "A mission statement is vital for any business, big or small and is something that simply cannot be overlooked," states a spokesperson from DMG Co. The Providence-based sales and marketing firm is keen to promote to those thinking about starting a business that before any other business processes are implemented, a clear and concise mission statement must be put in place.

About DMG Co.: http://www.dmgco.com/about-us.html

A mission statement communicates the purpose of an organization, its aims and its values. A mission statement is so crucial to a business because it provides consistency as a business evolves and ensures it remains loyal to its promises and brand identity.

DMG Co. cannot stress enough how important it is for new entrepreneurs to develop a clear mission statement and have offered the following functions it serves within a business.

1. It determines direction
When a business gains traction it can be easy to be steered off course in response to market changes and new consumer trends. Having a mission statement helps to bring the business back on track and reminds everyone within the organization why the business was established in the first place.

2. It focuses the future
A mission statement should include a company's aims and 'vision'. This outlines a preferred future for the organization and gives those within it a clear target to work towards.

3. It helps with decision making
Mission statements set boundaries and outlines how things should be done. This makes difficult decisions easier and helps business owners to delegate responsibility and authority.

4. It welcomes change
It's natural for people to feel adverse to change - change is often risky and many people harbour a mentality where if something appears to be working it shouldn't be changed. However in the business world, change is an important part of growth. Having a concise mission statement will help everyone within an organization see the value in change and understand what role it will play in the progression of the company.

5. It leads to evaluation and improvement
Having a clear mission statement will help business owners understand exactly what it is they need to measure and evaluate in order to track their success.

As an outsourced sales and marketing firm, DMG Co.'s mission statement is to provide low-cost, engaging marketing solutions to brands that deliver a high return and increased customer acquisition. The firm do this through face-to-face customer communication and meet with their clients' customers in person to learn about their needs one-on-one. This approach allows the firm to tailor the customer experience and offer a personalized service that drives brand engagement and helps their clients achieve greater brand loyalty.

The firm's mission statement is also to help the next generation of sales and marketing professionals thrive by supporting them in their development. The firm are hugely passionate about this and believe it to be a vital step in supporting the longevity of the fast growing sales and marketing industry.

DMG Co. offer highly personalized marketing solutions on behalf of their clients. For more information Follow @DMGCompany on Twitter and Like them on Facebook.

# # #