We The Creative Develops Measure M Report for OCTA

    NEWPORT BEACH, CA, August 13, 2016 /24-7PressRelease/ -- We The Creative, a creative marketing agency specializing in the public sector, was responsible for the discovery, design, development and delivery of the official Orange County Transit Authority Measure M report for 2015. The purpose of the Measure M report was to provide a thorough overview of the year's accomplishments quickly and efficiently, while still being comprehensive and easy to understand.

Measure M is Orange County's half-cent transportation sales tax, which provides funding for freeway, street, road, and transit system improvements. Measure M was first approved in 1990 and resulted in more than $4 billion in transportation improvements. The sales tax was renewed in 2006 for another 30 years. We The Creative developed a clear, simplistic report that visually defined the success of Measure M in 2015.

We The Creative provided the Orange County Transit Authority (OCTA) with an efficient report of the year's Measure M accomplishments. Measure M targeted a wide audience, including stakeholders, constituents, and the general public. Completed in April 2016, the report was to be presented in a way that was extremely simple, transparent, and easy to interpret. This was accomplished by using infographics to explain Measure M's success with different mediums, including the octa.net website, online banner ads, Facebook banners, and newspaper ads.

"We really focused on making the accomplishments of Measure M clear and concise in the report," said Joven Orozco, head of We The Creative. "We wanted a very simple design, making the success of the sales tax obvious."

We The Creative would love to assist you in your next advertising campaign. Visit wethecreative.com to learn more about the agency and its capabilities.

About We The Creative
We The Creative (WTC) provides creative marketing services including branding, full-scale advertising campaigns, strategic conceptualization, collateral materials, experiential design, website development and media production. Our agency is the public sector division of Jovenville, LLC., a leading creative agency specializing in consumer brands, established in 1995. For more information visit wethecreative.com, contact Nikita Russell at [email protected] or call 877 877-1318

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