We The Creative Design Pedestrian and Bike Safety Campaign

    NEWPORT BEACH, CA, August 18, 2016 /24-7PressRelease/ -- We The Creative, a creative marketing agency, was responsible for the discovery, design, development and delivery of collateral for the Pedestrian and Bike Safety Campaign in Santa Monica. The campaign is designed to provide outreach and awareness for tourists and residents in an attempt to lower the rate of traffic accidents involving bicyclists and pedestrians.

We The Creative provided Santa Monica with over 24 ads with bike and pedestrian safety messages to place in parking structures and on bus bike racks and tail light displays. 10,000 coasters with safety messages and 10 slides for hotels' graphic bulletin boards were also provided, giving a projected outreach of 100,000. Santa Monica has especially high rates of bike and pedestrian collisions compared to other similarly sized cities. The campaign aims to present pedestrians, cyclists and drivers with a broad safety message that raises awareness, in an attempt to reduce bike and pedestrian involvement in traffic collisions.

The hope is that bicyclists, pedestrians and drivers will be more aware as they travel about the city, and will be cautious and courteous to the people they share the road with. Over the past 3 years, 5 pedestrian deaths have been caused by accidents on the road. In 2012, two bicycle fatalities occurred, while no bicycle fatalities occurred between 2013 and 2012. This lack of fatalities was likely a product of the enforcement and education efforts provided by The California Office of Traffic Safety (OTS) grand funding.

"With this advertising campaign, our goal is to help pedestrians, bicyclists and drivers learn, understand, and obey the rules of the road while maintaining awareness of those around them," Joven Orozco, head of We The Creative.

About We The Creative
We The Creative (WTC) provides creative marketing services including branding, full-scale advertising campaigns, strategic conceptualization, collateral materials, experiential design, website development and media production. Our agency is the public sector division of Jovenville, LLC., a leading creative agency specializing in consumer brands, established in 1995. For more information visit wethecreative.com, contact Nikita Russell at [email protected] or call 877 877-1318

# # #