Retail Radio Partners with The Media Audit

    SACRAMENTO, CA, August 24, 2016 /24-7PressRelease/ -- Retail Radio recently announced a new partnership that will help it improve on its already-strong ability to provide in-store music perfectly suited to the customers of its clients.

Retail Radio provides in-store music and other sensory branding services -- including digital signage, digital menu boards and scent -- for stores, restaurants and other locations throughout the U.S. and Canada.

Retail Radio has partnered with The Media Audit, and will be able to leverage data gathered by that company to give Retail Radio clients greater understanding of their customers.

The Media Audit, based in Houston, provides the most comprehensive media-audience measurement and consumer intelligence in today's marketplace. Retail Radio will take Media Audit data and intelligence methodology and combine it with radio and music-genre databases to ask targeted questions about clients' customers.

"This partnership gives us new, valuable data that will help us create the perfect blend of genres for our clients' customers," said Shawn Cash of Retail Radio. "It will enable us to target our clients' customers to a greater degree. Our music architects can use this data and work one-on-one with clients to create the ideal sound for their brands."

If Retail Radio's clients aren't sure what they're looking for, or are pressed for time, Retail Radio's On-Boarding program can quickly arrive at the ultimate sound for any business' customers.

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