Haircredible Launches 'MyFineHairIsBeautiful' Campaign

    NEWARK, NJ, August 30, 2016 /24-7PressRelease/ -- New Jersey based hair care product line Haircredible (HC) launched its #MyFineHairIsBeautiful campaign today via social media to encourage multicultural women with fine hair to embrace their locks amongst the natural hair community.

By sharing through social media platforms like Instagram, Snapchat and Facebook users of the product are encouraged to chronicle stories with their fine hair using hashtag #MyFineHairIsBeautiful with photos and videos. The company is aiming this campaign at millennials because social media sharing has proven to be a comfortable way for this demographic to express themselves and a valuable way for brands to spread their message with authentic content.

The founder of Haircredible Lavada Dale who is of African American and Puerto Rican descent came up with the idea because she struggled to identify with a lot of the natural hair brands due to the products being too heavy and not providing volume to fine or limp hair. She says, "I want all multicultural women to know that we have choices for our hair care items and not all of us have thick or coarse hair."

The #MyFineHairIsBeautiful campaign will run until early 2017 and will include social media contests, giveaways and events throughout the New York tri state area.

Haircredible (HC) caters to multicultural fine curly, wavy and straight textures and also thin and damaged Hair. The products give you volume, hold, shine and heat and thermal protection. HC Hair Care products are filled with organic essential oils, natural butters, vitamins including E and B-5, plant and fruit extracts and other natural ingredients to repair and hydrate damaged and dry hair. These products are weightless, non- oily, and very conditioning.

The products are perfect for all hair types ranging from 1a-3a as their lightweight formulas don't weigh hair down and provide the volume needed by many with fine hair. A complete list of products can be found at http://www.haircredible.com.

# # #