Credico UK: Boost Your Sales by Understanding Your Customers' Minds Better Than They Do

    LONDON, ENGLAND, September 02, 2016 /24-7PressRelease/ -- Credico UK draws inspiration from the Kano Model to help identify three distinct types of customer needs.

"For a business to succeed they must get into the mind of their consumers," states Credico UK, a leading field marketing agency. However, this is no easy feat as consumers often make purchase decisions on a conscious and subconscious level, meaning that when requesting feedback from consumers, businesses are only really getting one side of the story. To really find out how the consumer mind works businesses need to know their consumers better than the consumers know themselves - finding out what makes them tick and what subconscious drivers are directing them when deciding on a purchase.

About Credico UK: http://www.credico.uk.com/about/

Sounds impossible right? Credico UK are aware that finding out this level of information about consumers may seem daunting, however the agency do believe that implementing certain strategies can help with this process. One such strategy is the Kano Model which a number of businesses use to get inside their consumers heads. Created in the 1980's by professor Noriaki Kano, the Kano Model plots three categories of customer preferences and uses a vertical axis to gage customer satisfaction in relation to these 3 core categories, whilst a horizontal axis objectively describes how well each need has been fulfilled. To help businesses understand consumer behaviour and how their actions can increase consumer satisfaction, Credico UK have shared the 3 core categories from the Kano Model.

1. ONE-DIMENSIONAL QUALITY
This category can both increase and decrease customer satisfaction and are the requirements that are at the top of a consumer's mind when trying to decide whether to purchase a product or service. The more thoroughly a product or service is delivered, the more satisfied a consumer will be - meaning that the score in this category rises. For example, if a consumer goes to a busy restaurant and is served within 15 minutes they will leave feeling satisfied, however if they are waiting for over an hour they will feel a greater sense of dissatisfaction.

2. MUST BE REQUIREMENTS
This category covers requirements that are considered the norm or 'standard'. As such this category rarely increases satisfaction as the requirements are expected. However, this category can decrease satisfaction if the requirements are not met - resulting in a negative score.

3. ATTRACTIVE QUALITY
This category focuses on the factors that differentiate a business from its competitors - the elements that provide a wow factor and which create moments of surprise and extreme satisfaction for consumers, yet don't cause dissatisfaction if missing.

Credico UK believes the Kano Model to be extremely effective when it comes to plotting out and understanding consumer needs. As consumer needs are constantly shifting and new technology dictates what we see as 'the standard', the model can be adapted and implemented to coincide with and track market changes. Credico UK prides itself on its ability to stay aligned with these market trends and are confident that their consumer-focused strategies mean that they are able to effectively understand consumer needs.

Credico UK is an established, independent field marketing agency that offers outsourced direct sales and marketing solutions to companies across the UK and Ireland. With a network of regional offices situated in some of the UK's largest cities, the agency provides their industry knowledge and expertise to a wide range of innovative industries and business sectors.

Credico UK specialises in delivering high quality results through consistency and reliability. For more information Follow @CredicoUK on Twitter and Like them on Facebook.

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