McKenzie Holland: Overuse of Digital Communication Could Derail Success

    ORANGE COUNTY, CA, September 03, 2016 /24-7PressRelease/ -- Face-to-face communication is a dying art, or so it seems in the digital age, and brands are constantly seeking new methods of engaging customers and influencing their purchasing decisions in unique and innovative ways. This is partly due to a growing digital audience and advances with social media communication tools. However, McKenzie Holland maintains that face-to-face meetings are still the communication method that fosters the most trust and leads to long-term business relationships and partnerships, which after all are some of the most important factors to growing any business.

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There are of course many benefits of digital communication and social media, but McKenzie Holland suggests that brands should not automatically abandon their traditional marketing practices as a result, but instead utilize them both in synergy. Even as a great tool for raising brand awareness, engagement and increasing sales, social media itself should never be utilized as a standalone instrument.

Instead, there is great reward for brands in using it as a hugely supplementary instrument, as it will not replace offline marketing, but instead help integrate the overall brand message. Online efforts need to coincide with an extensive variety of other brand-building processes that positively augment how consumers perceive the brand. The majority of communication with clients and occasionally prospects now takes place over email and instant messaging - however a spokesperson for the firm stated:

"Facial expressions, body language and other forms of non-verbal communication can tell the story in a way digital platforms like email and phone conversations never can. We like to strike a balance between the two to ensure there is less room for misinterpretation and the outcome provides a greater sense of direction."

Indeed, the loss of tonality and body language in an email conversation can lead to misunderstandings and face-to-face exchanges remove these elements for error, making it more likely that the message will come across as initially intended (Entrepreneur.com).

McKenzie Holland also believes that face-to-face meetings and interactions allows them to gain a greater understanding of the ethos and mentality behind their clients' brands, and consequently the firm has been able to communicate the brand message with customers and speak in a passionate way about their brand.

The firm specializes in a unique form of direct marketing, which allows them to connect with consumers on behalf of their clients' brands. By connecting with consumers on a face-to-face basis the firm is able to establish long-lasting relationships between brand and consumer. This often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Source: https://www.entrepreneur.com/article/270258

McKenzie Holland guarantee a high ROI for their clients. For more information Follow @McKenzieHollan on Twitter and Like them on Facebook.

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