Eventit Pty Reveals the Brand Winners from Rio 2016

    SYDNEY, AUSTRALIA, September 12, 2016 /24-7PressRelease/ -- Eventit Pty enjoyed the Olympics and the firm loves the competitive nature of sport. The firm believes that past successes do not guarantee wins in the future because the competition catches up at some point. It is therefore vital for businesses, as well as for Olympians, to review performance on a regular basis and improve processes and procedures in order to remain competitive and drive success.

About Eventit Pty: http://www.eventit.com.au/about-us/

The firm recently reviewed six habits all Olympians shared and demonstrated in Rio and believes there are also valuable marketing lessons that can be taken away to aid the journeys of other businesses of all sizes in enhancing their brand awareness.

Indeed, athletes weren't the only ones 'going for gold' at the 2016 Rio Olympics - a variety of different sized brands have been experimenting with new ways of capturing the attention of a highly engaged, global, second-screen, 'digitalized' audience. Here, the firm reveals the brand winners from the games:

Team GB

The incredible success of their athletes not only helped them to secure 2nd place in the overall medal table but also saw their brand value grow significantly. On the back of a hugely successful hosting of the 2012 Olympics four years ago, few predicted how well Team GB would do this time round at Rio 2016. The marketing behind Team GB saw huge engagement and interaction levels with their partners and fans pre and post events. There were 372K followers at the end of London 2012 and today there are 822k. Of course, the successful nature of the tournament has helped stimulate positive conversations, but sharing behind-the-scenes and personalised content from athletes and popular TV personalities alike has seen their stock grow through the roof. Eventit Pty believes that sharing content with personality and humour aided Team GB's endeavours on social media and played a big role in increasing their brand awareness amongst both UK and worldwide audiences.

Under Armour

Although the firm has the luxury of working with athletes such as Michael Phelps, Eventit Pty believes that Under Armour are also masters of strategy. The brand's 'Rule Yourself' campaign got everyone talking about the brand before the Games and USA Gymnastics star of Team USA, Simone Biles, performed her winning routines in their apparel. Eventit Pty reveals that all this was achieved without even being an official Olympics sponsor. The outfits of athletes are highly visible across all digital media and Eventit Pty argues that although a simple tactic, it just goes to show what can be done without spending a fortune on sponsorship, and instead using intellect to invent clever placements of quality products. The sports brand also rented a series of outdoor gyms in Rio that served both as marketing outposts and fitness suites for fans inspired by the games.

Eventit Pty is an outsourced sales and marketing company based in Sydney. The firm is always looking to increase brand awareness for their clients in new and exciting ways. The firm has also made it its mission to support new entrepreneurs who seek the relevant support and guidance to open up and run their own successful business. Eventit Pty often looks out for individuals from sporting backgrounds as they possess many of the traits needed to excel in business.

Source: http://digiday.com/brands/rio-olympics-brand-winners-losers/

Eventit Pty offer a unique marketing experience on behalf of their clients' brands. For more information Follow @Eventit_ on Twitter and Like them on Facebook.

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