LMC Interactive Services: Avoid These 5 Annoying Phrases in Business

    BRISBANE, AUSTRALIA, September 16, 2016 /24-7PressRelease/ -- The Brisbane-based event marketing firm believes that these irritating and cheesy phrases could put off potential consumers, as well as roll the eyes of a sales team.

About LMC Interactive Services: http://lmcinteractiveservices.com.au/

It is imperative that every business should endeavour to be at the forefront of innovation, always searching for new ways to improve company culture and consumer touch points with their brand. However, the use of cliched jargon is detrimental to this pursuit - especially in the eyes of millennials - who view such language as pointless ways to 'spruce up the obvious'. The fault here does not lie with attempts to make ordinary sentences sound more exciting, but instead with the associations themselves that come alongside the use of such language.

The connotations with cliched jargon in workplace meetings include management messaging that is annoying, confusing and often meaningless. Indeed, abusing these 'buzzwords' can also hurt a manager or speaker's credibility, as sprucing up clear and simple sentences to make them sound more appealing often prompts groans and confusion to employees.

One of LMC Interactive Services' key strengths is their ability to conduct accurate market strategy and brand positioning with a target audience. The firm understands which type of content, marketing messages and tone of voice works best in attracting customers for specific industries. With this in mind, LMC Interactive Services have outlined which sales and marketing terminology to avoid using in future:

1) "Do more with less": A stale, vague phrase that patronises the listener - another way of saying 'work smarter' or 'do more work with less pay'. In future, try to explain exactly what you mean.

2) "Think outside the box": A first it seems like a harmless marketing metaphor, but is included for its notoriety as the original phrase that gave birth to all that followed. Be gone with it!

3) "Fail forward": Also known as learning from what went wrong. It sounds progressive, but we shouldn't lose sight of accountability in the workplace.

4) "Pick the low hanging fruit": Essentially a more arrogant way of referring to a prospect or customer as 'fruit' ready to be effortlessly picked. Instead, LMC Interactive Services suggest saying 'It's easier to sell to these customers because...XYZ'

5) "Edutainment": Educational and entertaining, a win-win. Marketing as an industry seems to love to take two words and merge them into one giant cliche.

By connecting with customers face-to-face and avoiding marketing cliches, LMC Interactive Services forge long-lasting and personal connections with consumers, which often leads to increased customer acquisition, brand awareness and brand loyalty for their clients.

Based in Brisbane and Sydney, LMC Interactive Services works with local, national and international clients across a variety of industries. They service every major city within Australia, meaning they can deliver customers nationwide. This part of their service is very attractive to clients that are seeking to expand not just locally, but nationally.

Sources:

(Marketing Magazine, 2015) http://www.marketingmagazine.co.uk/article/1376635/10-annoying-phrases-marketing

LMC Interactive Services deliver a highly personalised marketing service on behalf of their clients' brand. For more information, follow @lmcinteractive on Twitter and Like them on Facebook.

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