Zoomforth Launches Innovative New Features to Align Enterprise Sales and Marketing

    SAN FRANCISCO, CA, September 17, 2016 /24-7PressRelease/ -- Zoomforth, a leading provider of communications software for the visual era, announced innovative new features available today, designed to align sales and marketing teams through the power of branded, trackable content. Building on the company's previous success in supporting human resources and talent teams with their recruitment marketing efforts, these new capabilities enable sales and marketing leaders to align content marketing, sales enablement, and customer engagement initiatives to drive more relevant sales interactions, and, ultimately, deliver higher conversion rates and business value.

SiriusDecisions estimates that between 60 and 70 percent of collateral created by marketing goes unused by sales reps, which costs enterprise organizations an average of $2.3 million each year. Zoomforth's new features were developed to address this costly issue, enabling marketing teams to more efficiently develop and measure the value of content, and empowering sales teams with the messages that enable them to be more effective in potential customer engagements.

"It's been proven time and time again that closely-aligned sales and marketing teams are the most highly functioning, and absolutely critical to achieving success - from having an integrated approach to customer engagement and a cohesive customer journey, to building common objectives and metrics to rally around," said Chris Murphy, CEO of Zoomforth. "At the same time, very few products available today are able to comprehensively meet the needs, and demonstrate value, for both teams. Zoomforth was built to fill that gap."

For marketers, Zoomforth provides the ability to create engaging and media-rich content quickly, more efficiently evaluate and address requests for new marketing collateral, and truly analyze content performance. For sales teams, Zoomforth delivers across the core needs of access, customization, and insights - enabling them to construct the communication they deem most effective and relevant, and then measure whether that communication was effective in moving the buyer's journey forward.

More specifically, notable features now available within the Zoomforth platform include:

- Efficient content creation and detailed analysis: Zoomforth helps product marketing teams easily create and customize branded content, and then arm sales teams with that content through the creation of 'Pages.' Sales teams access Pages to craft a customized and relevant message, specific to any potential customer, and then generate specific tracking URLs that deliver valuable insights relative to influence and effectiveness - both for the creator of that content (marketing) and the sender of the content (sales).

- Minimized strain on marketing resources: Zoomforth's drag-and-drop editing interface saves countless hours for already-strained marketing resources, empowering sales teams to customize content experiences with the most recent and relevant materials available while delivering a consistent brand experience.

- Balance of control and customization: With Zoomforth, marketing teams can isolate the pieces of content that are customizable - ensuring that each potential customer sees content that is on-message, while tailored to their specific problems.

- Seamless access with Microsoft Outlook Add-In: Zoomforth's Microsoft Outlook Add-In enables seamless access to content directly from the inbox, allowing your sales teams to quickly access, customize, and send - and subsequently track how a potential customer engaged with the content that was sent.

- Best-in-class security and authentication: Zoomforth uses best-in-class content security measures, offering advanced authentication options - including email authentication, password protection, and SAML/Single Sign-On (SSO) authentication - for both internal and external audiences.

Zoomforth helps organizations across all industries realize greater return on marketing content investments, from global Fortune 500 organizations to small and midsize businesses (SMBs), including AT&T, CareerBuilder, EventBrite, Informatica, Kohl's and Teradata.

To learn more, visit zoomforth.com to request a demo or call 1-800-592-0085.

About Zoomforth
Built from the ground up to align enterprise sales and marketing, Zoomforth brings the power of visual content, design, and the cloud to professional communications. Zoomforth enables marketing professionals to craft rich, compelling stories through branded content, and empowers sales teams to engage potential buyers with the most relevant, engaging content available. Founded in 2013, Zoomforth is located in San Francisco's Mission District.

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